Company News: Page (1) of 1 - 06/27/05 Email this story to a friend. email article Print this page (Article printing at page facebook

Adobe Systems To Integrate Vizrt Rotoscoping Technology

Adobe to license, develop and distribute Curious gFx software (June 27, 2005)

Vizrt, the worlds leading producer of real-time 2D and true 3D graphics system for television, has entered into an agreement with Adobe Systems whereby Adobe will license, develop and distribute the Curious gFx software. Adobe will be using this licensed technology to expand the professional capabilities of its product line by integrating it into future Adobe software.

Curious gFx is a raster paint, retouching and rotoscoping software package for film, video, and broadcast developed by Curious Software, which was acquired by Vizrt as of June 1 this year. With this technology from Vizrt, Adobe will have access to a powerful paint engine for moving images, a sophisticated roto-matte system and a range of features for wire and rig removal or content restoration.

By capitalizing on this exclusive license agreement, Vizrt is helping to add substantial value to customers of Adobe products, as well as to Vizrt shareholders. ?Were very pleased that Adobe Systems have chosen our rotoscoping technology for integration into Adobe products, commented Bjarne Berg, CEO of Vizrt. ?The flexible architecture and robust tool set of our software will be highly complementary to Adobes graphics systems.

"As a leader in the professional photography and video markets with products like Adobe Photoshop, After Effects and Adobe Premiere Pro, we're committed to delivering the best tools in the industry," said Bryan Lamkin, senior vice president of Digital Imaging at Adobe. "Adobe is investing in this rotoscoping technology because it complements our existing product strengths and helps simplify video workflow."

Vizrt will continue to support existing customers of gFX, but the standalone products future upgrade path will now be determined by Adobe. Additionally, Vizrt will continue to offer the gFx technology as a licensed option within the Curious World Maps digital map creation software and its authoring and design software such as Viz|Artist.

About Vizrt
Vizrt is the worlds leading provider of real-time 2D and true 3D broadcast graphics. The companys software suite offers a complete graphics solution including: character generation, content management and newsroom integration, 3D tickers, virtual studio, weather data integration, virtual sports analysis, information display and virtual effects. All Vizrts graphics products are powered by a single core renderer, the unique and powerful Viz|Engine. Vizrts graphics solution goes beyond the visual aspect and includes highly customized user interfaces for the designer, operator, journalist and engineer. The worlds leading broadcasters, such as ABC, CNN News Networks, CBS, Fox News, ESPN, BBC Sports, Sky, ITN, ZDF, Star TV, TV Today and NHK, use Vizrts solutions, mainly in 24/7 operations, for both conventional digital and high definition content delivery. Production houses and corporate institutions, including the New York Stock Exchange, are Vizrt customers.

Vizrt is a public company traded on the Frankfurt Prime Standard: VIZ, ISIN: IL0010838154.

For further information please refer to


Page: 1

Related Keywords:Vizrt, Adobe, Rotoscoping, gFx, Curious Software, Curious World Maps, Viz|Artist,

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved