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Adobe Licenses Sonic DVD Technology(December 11, 2001)
"We expect DVD to become the medium of choice for video publishing, and DVD authoring to be one of our fastest-growing market segments," said Bryan Lamkin, Senior Vice President of Adobe Systems' Graphics Business Unit. "Sonic's reputation as the premier supplier of DVD technology made them the clear choice for Adobe's DVD solution."
Under the terms of the agreement, Adobe will license the technology underlying Sonic's desktop DVD authoring applications, including Sonic's AuthorScript formatting engine. Adobe and Sonic will work together to initiate the development of Adobe-branded DVD software, and the companies plan to cooperate in marketing their respective product lines. Sonic will continue its focus on home and consumer markets, as well as on systems for Hollywood studios, professional post production and high-end corporate applications.
"We're very pleased to be teaming with Adobe as they expand their digital video and digital imaging product lines to include DVD-Video creation," said Bob Doris, President of Sonic. "Adobe's product lineup and success in digital media joined with Sonic's expertise in DVD-Video makes for an unbeatable combination."
The DVD market is expanding rapidly as consumers adopt DVD player technology faster than any other video playback device. The rate of adoption for DVD technology has outpaced the CD by a factor of three and the VCR by a factor of seven. According to Dataquest, the annual sales of DVD home players will exceed 60 million units by 2004. Also by 2004, an additional 100 million DVD units will be sold in desktop and laptop computers. The ability to author DVDs directly on the desktop is expanding rapidly, with manufacturers such as Hewlett-Packard, LaCie, Logitec, Panasonic, Philips, Pioneer, Ricoh, Sony and others bundling Sonic MyDVD with their recordable DVD drives for use with desktop computers.
For more information, visit www.sonic.com
Related Keywords:DVD creation, DVD authoring
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