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Adobe Goes Cross Platform

Adobe Production Studio to be available on Mac and Windows By Stephen Schleicher

Today Adobe Systems announced the next release of Adobe Production Studio would be going cross platform for all applications.  Adobe After Effects, Adobe Photoshop, and Adobe Illustrator have been available on the Macintosh platform for years, but now Adobe Premiere Pro, Adobe Encore and Adobe Soundbooth will be making the migration as well.

For fans of the Mac and Adobe Premiere, this announcement is a welcome return.  In fact, the entire Production Studio will be a huge competitor for Apples Final Cut Studio.  While this is not the first time Adobe has had a non-linear editing application on the Mac, Premiere Pro is a brand new incarnation of the application rebuilt from the ground up.  Version 2.0 of Adobe Premiere Pro is a solid editing application for the Windows platform and has improved greatly over the years.

This announcement is not a huge surprise for users of the Adobe applications has the company has been dropping subtle hints for the last year or so in interviews and beta releases of applications like Soundbooth.  In a prepared statement, John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe said, ?Our customers wanted all the components in Adobe Production Studio to be available on both the Macintosh and Windows platforms.  We listened and believe that an innovative new cross-platform video suite, anchored by powerhouse releases of Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects, will really shake up the industry."

After Effects, Photoshop, and Illustrator will continue to be a Universal Binary release, which mean pre-Intel based Mac users will continue to use the application.  However, Premiere Pro, Encore and Soundbooth will only be available for Intel based systems.  All applications will be available on Windows as well.

In case you are not familiar with each application that makes up the video production core:
Adobe Premiere Pro non-linear editing system
Adobe After Effects compositing, effects and animation application
Adobe Encore DVD creation and authoring
Adobe Soundbooth audio editing and sweetening

In addition to Photoshop and Illustrator, users will be able to use Dynamic Link to quickly move and share content between applications.

Adobe plans to demonstrate the Adobe Production Studio during Macworld 2007 at the Moscone Center in San Francisco (Jan 9-12) in Booth 901.  The Adobe Production Studio will be released mid-2007, which according to my calendar, should be June/July.  Adobe did not announce a price at this time.  However, the current Production Studio Premium is $1699.

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Stephen Schleicher has crossed the country several times over the last couple of years going from Kansas to Atlanta , Georgia, and Southern California. In his time traveling, he has worked as an editor, graphic designer, videographer, director, and producer on a variety of video productions ranging from small internal pieces, to large multimedia
corporate events.

Currently, Stephen shares his knowledge with students at Fort Hays State University who are studying media and web development in the Information Networking and Telecommunications department. When he is not shaping the minds of university students, Stephen continues to work on video and independent projects for State and local agencies and organizations as well as his own ongoing works.

He is also a regular contributor to Digital Producer, Creative Mac, Digital Webcast, Digital Animators, and the DV Format websites, part of the Digital Media Online network of communities (www.digitalmedianet.com), where he writes about the latest technologies, and gives tips and tricks on everything from Adobe After Effects, to Appleā??s Final Cut Pro, LightWave 3D, to shooting and lighting video.

He has a Masters Degree in Communication from Fort Hays State University in Hays, Kansas. As a forward thinker, he wrote his Thesis on how Information Islands and e-commerce would play a major role in keeping smaller communities alive. This of course was when 28.8 dialup was king and people hadnā??t even invented the word e-commerce.

And, he spends what little free time he has biking, reading, traveling around the country, and contemplating the future of digital video and its impact on our culture. You can reach him at schleicher@mindspring.com

Related Keywords:adobe, production studio, mac, window, after effects, premiere pro, encore, dvd, soundbooth, non-linear editing, photoshop, illustrator, post production

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