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Adnetik Names Robert Formentin Director National Accounts

(January 03, 2012)

NEW YORK, NY -- (Marketwire) -- 01/03/12 -- Adnetik announces the appointment of Robert Formentin to Director of Sales, National Accounts based in New York with the responsibility of developing key strategic business.

Mr. Formentin is an Internet industry veteran with years of digital sales and management experience. Prior to joining Adnetik, Mr. Formentin built Screenvision's online division, creating a fully operational entertainment display and video ad network. He has also been a sales advisor to a mobile start-up and a private equity firm. With an Internet career spanning 17 years, Mr. Formentin has held key roles at pioneer search engine Infoseek, industry leading ad rep firm Phase2Media, ad networks 24/7 Real Media and His experience includes representing search, display, video and mobile assets as well as social media, behavioral targeting and semantic ad platforms. "I've sold behavioral and semantic solutions in the past and reviewed many ad targeting technologies over the years. Adnetik has developed a very powerful platform that at its core is designed to manage an advertiser's marketing investment to consistently return impressive results. Their unique approach blew me away and I am excited to be a part of this growing team."

Mr. Formentin is an Australian native, having lived in Europe for several years before settling in the US.

About Adnetik

Founded in 2009 and funded by Groupo ISP out of Barcelona, Spain, Adnetik is an independent advertising technology company that provides its partners and clients with tools and services to more effectively plan, purchase, measure and deliver digital media. Adnetik operates in the United States, United Kingdom, Spain, the Netherlands, Mexico and Brazil. In 2010, the company received the DPAC Award for Best Targeting Technology for its Audience Investment Management (AIM) real-time targeting system. For more information about Adnetik, visit

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Melissa Scotti

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