Mobile World Congress -- Building on the industry's most complete monetization solution for game and app developers, Adknowledge is now bringing its monetization expertise to iOS. Today Adknowledge announced the availability of its iOS SDK to provide game and app publishers with an efficient way to earn recurring reve....." />
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Adknowledge Unveils Monetization Solution for Apple iOS Mobile Games and Applications

Adknowledge's Super Rewards iOS Monetization Solution Continues Momentum of the Free-to-Play Model on Mobile Devices (February 15, 2011)

BARCELONA, SPAIN -- (Marketwire) -- 02/15/11 -- Mobile World Congress -- Building on the industry's most complete monetization solution for game and app developers, Adknowledge is now bringing its monetization expertise to iOS. Today Adknowledge announced the availability of its iOS SDK to provide game and app publishers with an efficient way to earn recurring revenue through advertising offers and application installs.

The new iOS SDK which supports Apple iPhone and iPad tablet devices, provides publishers with the ability to maximize earnings per user, gives consumers the ability to acquire virtual currency in multiple ways, and provides advertisers with new channels to reach their target market. Information about the iOS SDK can be found here: http://www.srpoints.com/industries/mobile/platform/ios

The iPhone Monetization Opportunity

Smart phones are increasingly being used as robust gaming platforms. Among smart phones, the iPhone's iOS provides mobile game developers the ability to reach a fast-growing user base. For example, iOS represented 26 percent of new smart phone sales in December 2010 (The Nielsen Company). Total mobile game revenue is expected to surpass $11 billion by 2015 (Juniper, Nov. 2010), which will increasingly be driven by the free-to-play model.


"The Adknowledge iOS mobile SDK is another important step in advancing the free-to-play (F2P) model for monetizing mobile games," said Chris Smutny, general manager of Adknowledge's game division. "As the computing power of mobile phones continues to increase, games will become more and more immersive. After working with thousands of F2P publishers, I am 100 percent convinced that this model will be the dominant monetization strategy that will enable developers to successfully build and monetize their games. Adknowledge is uniquely positioned to help mobile developers as they adopt this model."

Providing monetization solutions on mobile devices is a natural extension of Adknowledge's business. As the leading long-tail advertiser marketplace, Adknowledge connects advertisers to consumers in hard-to reach places on the Web, including email, search, domains and social networks. In addition, through its Super Rewards game division, the company has led the revolution in the monetization of games on social networks and standalone sites.

A Robust Mobile Monetization Solution

Mobile game and app publishers can enjoy valuable benefits that Adknowledge's web-based monetization platform already provides to thousands of game developers. Mobile developers will now have access to an aggregation of mobile-optimized content, including advertising offers from Adknowledge's 10,000+ advertisers, application installs, and full customer support for the gamer.

The new iOS mobile SDK works on Apple's iPad and iPhone 3G, 3GS and 4G running iOS versions 3.0 and higher. Publishers can now download and integrate within a matter of minutes. In addition, the iOS SDK uses the same optimization algorithms as the company's web-based platform. This means that only the offers most likely to result in conversions will be shown to users, thereby maximizing revenue-earning potential.

Since revenue performance varies based on the specific application dynamics including the level of user engagement and game dynamics, Adknowledge's game analysts provide publishers with strategic counsel to maximize earnings while improving the user experience. All of the company's pioneering platform controls that are provided to web-based publishers continue to work with the new iOS SDK, including the industry's first and most robust content filtering, whitelisting and blacklisting controls. In addition, publishers can use a simple, single login across all of their mobile and web-based games. The developer SDK is available at: http://srpoints.com/docs/Developer_Index.html

Today's announcement extends its leadership as the most valuable one-stop-shop for publishers and advertisers. Thousands of game publishers already use the company's Offer Wall platform to generate reliable revenue quickly and efficiently. More than 10,000 advertisers use Adknowledge's BidSystem, www.bidsystem.com, to promote their offers.

About Adknowledge

Adknowledge operates the 4th largest marketplace for advertisers to connect with their target audiences in hard-to-reach places on the Web with similar ROI as search. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards and Hydra) to become the largest privately-owned Internet advertising network. The company connects advertisers with consumers across the long tail Web via multiple channels, including mobile, email, search, domains and social networks. For more information on Adknowledge, visit www.adknowledge.com.

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