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Adknowledge Announces Its "Preferred Partner Program" to Reward Quality(July 09, 2012)
NEW YORK, NY -- (Marketwire) -- 07/09/12 -- Adknowledge has announced today the launch of its "Preferred Partner Program," a loyalty program that rewards Adknowledge's highest performing publishers with a variety of perks and financial incentives. The program begins on August 9th, exactly one month from today. During the next 30 days, Adknowledge will closely monitor traffic numbers and evaluate its existing publisher base to determine which publishers will be invited into the Preferred Partner Program.
"Of course we highly value all of our publishers, but we really want to reward our most loyal and best performing partners," said Matt Hoggatt, general manager of Adknowledge's Email Channel. "We looked at a number of different factors when we sat down to determine what the requirements of the program should be. Certainly revenue is important, but so is consistency."
Preferred Partners will be rewarded with a number of perks including exclusive access to Adknowledge's best offers, hard price floors, exclusive creatives, list scrubbing services, deliverability consultations and more. The program encompasses all of Adknowledge's publisher solution product offerings, meaning it rewards CPC and CPA publishers, as well as partners on the Integrated API product. The list of Preferred Partners has not been finalized yet, so publishers still have 30 days to get their revenue numbers up.
"Partners definitely have time to make the cut," Hoggatt said. "We don't have a hard number we're aiming for. If a publisher is pushing solid, consistent traffic week after week, for the month of July, we unquestionably want to reward them."
For more details about the Preferred Partner Program, please visit http://lm.adknowledge.com/li08/
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard-to-reach places on the Web via multiple channels, including social networks, display, games, mobile, apps, and email. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards, Hydra, and AdParlor) to become the largest privately-owned Internet advertising network. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. Over 10,000 advertisers use the Adknowledge ad network to promote their offers. For more information on Adknowledge, visit www.adknowledge.com
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