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Adify Wins 10 Free Terabytes of Video Transcoding in HD Cloud's Streaming Media West 2009 Promotion

Adobe® Flash® Media Server 3.5 Customer To Use Leading On-Demand Video Transcoding Service (December 03, 2009)
DMN Newswire--2009-12-3--HD Cloud, a leading on-demand video transcoding provider, today announced the selection of Adify as the winner of its recent promotion at the Streaming Media West 2009 show in San Jose, California.  Adify will win 10 free Terabytes (TB) of video transcoding, courtesy of HD Cloud.  The promotion was offered, in conjunction with Adobe Systems, to one Flash® Media Server 3.5 customer in a random drawing, which was conducted on November 23rd at HD Cloud’s New York offices.

Adify has through Q1 2010 to use the 10 TB of video transcoding.  The company, a wholly-owned subsidiary of Cox, provides the market’s leading platform for creating, managing and commercializing premium vertical ad networks as well as the media services to support those networks.  In addition to technology, Adify’s services include publisher payment processing, ad operations, campaign optimization and publisher support.

HD Cloud recently announced a partnership with the Adobe® Flash® Media group. HD Cloud now offers automated conversion to all formats required for Flash Media Server 3.5-compatible Multi-Bitrate players, using Adobe-certified best practices, thus making it a leader in Flash Video Transcoding.

“As a provider of services and products to online media companies, we are quite keen to develop greater efficiencies across our operations, and winning 10 terabytes of free video transcoding is an asset we can leverage for our advertising and publishing clients,” said Artem Mikhlin, senior vice president of strategy & corporate development for Adify.  “We believe that on-demand transcoding is a powerful option for us, and we look forward to leveraging HD Cloud’s service.”

In rolling out Flash Media Server 3.5, HD Cloud customers will be able to take full advantage of cloud-based services for H.264 encoding, bandwidth optimization, dynamic streaming for multiple renditions, interactivity, pre-built services for live and on-demand streaming, and other capabilities to deliver the highest quality end user experience for their online video content. 
“We are thrilled that Adify has been selected for our transcoding offer. They are an innovative company that occupies a prominent position in the ad network industry, and we hope that they put our service to good use,” said Nicholas Butterworth, CEO of HD Cloud.  “As we enhance our service offerings for media, entertainment, and advertising clients, we expect our multi-bitrate playback capabilities to increase.”
HD Cloud recently unveiled a new technology, HD Accelerate, that was specifically created for large-scale video libraries and rightsholders that need high-capacity session control in accelerated video transcoding.  The concept was married with another HD Cloud innovation, a security strategy in which proxy files are wiped from the server cloud once files are encoded, adding another layer of protection for customers.

HD Accelerate has performed 4,500 video encodes at 100 megabits per second (mb/s) each in a 20-minute period using 900 processors, which is believed to be an industry record.  HD Cloud handles large video files and high bit-rate content (up to 1080p and 100 mb/s), offering customers a premium-quality video encoding experience with a superior return on investment. 

Since its launch, HD Cloud has increased its technology profile to address feature-film distributors’ needs for in-the-cloud transcoding on on-demand feeds.  The company’s model of offering lower-cost, high-definition video encoding for large-scale media firms is gaining acceptance with known brands, including the likes of, New York magazine and (through a partnership with Magnify), among others.

HD Cloud currently performs terabytes of transcoding sessions for customers, applying metadata to completed files and automatically distributing files to destinations ranging from syndication web sites, content delivery networks (CDNs), local archives, content management systems (CMSs), and local drives. 

HD Cloud, which uses Amazon’s Elastic Cloud Computing (EC2) service, supports a wide range of video formats - from H.264 to Real Video and Windows Media - and supports up to 1080i/p resolution and 100 megabits per second (mb/s) throughput. HD Cloud offers various video input formats, including H.261, H.263, H.264, MPEG-1, MPEG-2, MJPEG, On2 VP6, Real Video, Windows Media (AVI/WMV), and 3GPP. Output formats include H.261, H.263, H.264, MPEG-2, and 3GPP.

HD Cloud also provides a RESTful API for integration with other systems, including VMS providers, file transfer accelerators, CDNs, security vendors, and legacy transcoding systems.

About HD Cloud

HD Cloud, developed by Diversion Media, is a video technology service provider that enables automated video encoding and transcoding for publishers. The company provides next-generation web video services based on proprietary technology to customers. Based in New York City, the company is privately held. For more information, please visit the company web site at

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EDITOR’S NOTE: If you would like a color photograph of Nicholas Butterworth, CEO of HD Cloud, or screenshots of the HD Accelerate technology or the HD Cloud service, please contact Chris Pfaff on 201-218-0262 or [email protected]

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Related Keywords:HD Cloud, Adify, transcoding, 10 terabytes, HD Accelerate, Adobe Flash Media Server 3.5, Nicholas Butterworth, Artem Mikhlin, Cox, Amazon's Elastic Cloud Computing

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