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Did you miss the Superbowl By Ko Maruyama
What? You missed the superbowl?  It was one of the best bowl games I've seen in a long time.  There was the element of rain and a sloppy field, mixing up of running and passing plays, interception after interception, and commercials.  Yes, I love broadcast commercials.  And even if you miss it on television, look no further than adforum.com.

At the time of this article (February 5, 2007), Adforum is running a special which will allow you access to 60,000 adverts for $299US.  Therer are television, print, interactive, radio, cinema and outdoor campaigns that you can look through by using your internet browser.

If you don't think you're going to be logging in for an entire year, you can subscribe for a single month for only $49/month.


If you have a larger studio with producers and animators all clamoring for their own online access, you can get a subscription for 5 different stations for $999US.

If you're a student or active instructor, the website is an awesome resource, and will only cost you $149US (certain restrictions apply: see website).

click to see more


FOR FIVE MORE DAYS - THE SUPERBOWL ADS ARE FREE TO SEE.  You can see all of your favorite ads - show them to people who missed them, step through them to see what looked like what.  See which ones you missed yesterday.  Don't miss the ads tomorrow, just click 'em to catch 'em.


 




Adforum.com has sorted the ads by "Order of Appearance", "Brand", or "Agency" list for you.  (There are some agencies whose names are not available).  From "Inspiration Pulled from Your Life" - a General Motors spot from Campbell-Ewald to the "JayZ" in the Budweiser ad from Cannonball.



Advertising brings all of the tools I talk about together.  Adobe Photoshop, Adobe Premiere, Apple's Final Cut Pro, MAXON's CINEMA 4D, luxology's modo - - - all of these and more can be seen highlighted in what can be argued the best commercials of the year.  And all of these ads, and ads from around the world can be found in one click at Adforum.com.

If you want to learn more about what the ads looked like - check out Adforum.com, if you want to learn how to use the tools that make those ads, check out CREATIVEMAC and MACANIMATIONPRO.

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Ko Maruyama is a freelance animator in Los Angeles.  In addition to working on film and broadcast animations, Ko teaches at Pasadena's Art Center College of Design - focusing on motion design.  When working, writing or testing software allows, you can find him lending a hand in the After Effects board and lurking among the Cinema4D, Visual Effects and Photoshop posts within the DMNForums.
Related Keywords:product review, digital producer, broadcast commercials, superbowl xli, free superbowl commercials

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