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Adam Schadle Appointed To President Of Optibase

Selected to oversee US operations for digital video platforms (October 12, 2004)

Optibase, Ltd., a leader in digital video encoding and streaming solutions, today announced the appointment of Adam Schadle to President of Optibase, Inc. In his new role, Schadle will oversee all of Optibase's US-based activities. Schadle is well versed in broadcast, film and digital video encoding and streaming technologies, and was promoted to President from his recent position of Vice President of Sales.

Adam Schadle has twenty years of experience in sales and marketing of video technologies. Prior to this appointment, he was overseeing worldwide sales efforts of Optibase's Video Technologies business unit as Vice President of International Sales. Schadle spearheaded the company's efforts to focus on sales fundamentals, hitting or exceeding revenue and profit targets for new and established products alike. Schadle joined Optibase when the company acquired Viewgraphics Inc. in December of 2000. Serving as Vice President, Sales and Marketing at Viewgraphics, Schadle managed the growth of the company's digital cable, broadcast and postproduction products. Prior to joining Viewgraphics, Schadle held management positions at Sony Electronics. He holds a BA in Media Communications and Marketing from San Jose State University.


"We could not have selected a more qualified candidate to serve as President of Optibase, Inc.," said Tom Wyler, CEO, Optibase. "He has proven himself over the years in his skillful direction of our sales efforts, launch strategies and marketing programs. Adam is truly an expert in video technologies and possesses a deep understanding of digital communications systems infrastructure, formats and standards. We are very pleased to have Adam at the helm of our US-based operations."


About Optibase
Optibase, Ltd. (NASDAQ: OBAS) provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company's platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase's breadth of product offerings are used in applications, such as: video over DSL/Fiber networks, post production for the broadcast and cables industries, archiving; high-end surveillance, distance learning; and business television. Headquartered in Israel, Optibase operates through its fully owned subsidiary in Mountain View, California and offices in Massachusetts, Europe, Japan and China. Optibase products are marketed in over 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners.

For further information, please visit www.optibase.com.

 


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Related Keywords:Adam Schadle, Optibase, encoding, streaming, digital video encoding, Viewgraphics, Tom Wyler,

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