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Adam Isidore Joins Charlex

Takes role as new Vice President/Executive Producer (August 26, 2004)

Charlex, the 3D, animation and effects studio for film and television, has named Adam Isidore as Vice President/Executive Producer. He moves from BBDO New York where he held the same title. At BBDO, Adam recently served as Executive Producer in charge of production for the Cingular Wireless account. In addition to producing several dozen Cingular spots, he also wrote a spot for the New York launch called ?Subway, which won an Addy Award.

?Charlex has been growing in many ways over the last several years. Bringing in Adam Isidore as our Executive Producer is another important step in that direction, said Charlex Founder and Executive Creative Director Alex Weil. ?As a creative director its important to have an executive producer who understands me. Adam is that guy. I greatly value his judgment in artistic matters as well as matters of strategy and day to day goings-on. We hit if off the very first time we worked together and weve been hitting it off ever since. I believe that having Adam here represents a new and exciting chapter in our companys history.

At BBDO Adam produced such spots as ?Quotes and ?Cry Baby for AOL, ?Factory and ?Konishski for Visa, ?Spaceship for Mountain Dew, ?Kiss for Sierra Mist, a short film for the Orange Bowl for FedEx and numerous spots for Office Depot, among others. Prior to BBDO, Adam was a Senior Producer at Young & Rubicam for three and a half years.

?Some of the best spots I produced for BBDO I did at Charlex with Alex and the gang -- so coming to work here was an easy sell, said Adam. ?Alex reinvents Charlex constantly and I think thats smart. In just three years, hes created one of the best 3D departments around. I love the work ethic here, the energy here, and the collaborative spirit. I benefited from it as a client and Im excited to be a part of it as Charlexs executive producer.

He continued, ?I think my years at agencies will make it easy for me to anticipate our clients needs and demands. I was introduced to Alex by a director and that started years of collaboration. Now I hope to return the favor and introduce Charlex to a whole new collection of film directors and editors with whom Ive worked.

Adam began working in the industry eighteen years ago as an editor. In l989 he opened Red Barn Films, a production company through which he directed documentaries, short films and commercials. He produced and directed a feature length documentary called ?Give a Damn Again, which won numerous festival awards and was broadcast on the Sundance Channel. It is about what became of sixteen people from Harlem who, as children in l968, were featured in a public service commercial in which they were asked what they wanted to be when they grew up. His father, Tony Isidore, helped create the original commercials.

DESIGN + BUILD : Digital Communication
As New Yorks foremost postproduction and CG studio, Charlex designs and builds digital communication for the advertising, broadcast, entertainment and gaming industries. With a history of groundbreaking imagemaking, the company is founded on providing a highly responsive in-studio setting that includes designers, editors, animators, and effects and CG artists in one location. This creative powerhouse enables Charlex to provide an unparalleled range of services - from graphics, CG animation and live-action supervision to the most technically advanced digital effects and postproduction. Charlex has earned more than 100 industry awards and produced groundbreaking work for nearly half of the top 100 companies in the Fortune 500, including 8 of the top 10.

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