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AdSafe Media Names Kristin Leary Senior Vice President of Finance

Growing Momentum Secures AdSafe Media a 2012 AlwaysOn Global Top 250 Company Award (July 10, 2012)

NEW YORK, NY -- (Marketwire) -- 07/10/12 -- AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced that it has named Kristin Leary as its new SVP of finance. Leary brings more than 15 years of financial experience at high growth, early stage companies as well as established public entities. Leary will report to CEO Scott Knoll and lead AdSafe's fiscal strategies and teams. Over the past 24 months, the company has experienced unprecedented client and revenue growth and today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners.

"Adoption of AdSafe's solutions has accelerated quickly. Securing an experienced financial expert to help us manage the growth supports both our client service and operational commitments. Having worked alongside Kristin in the past, I am confident that she is the ideal appointment. We are thrilled to have her on board," said AdSafe CEO Scott Knoll.

Prior to joining AdSafe Media, Leary served as VP, financial controller for PulsePoint, a position she commanded for more than 7 years. During her tenure, Leary built the entire finance department, held a key role in nine acquisitions and oversaw the respective transitions. Prior to PulsePoint, she held management positions at Summit Systems, Thomson Media, Arthur Andersen and Oberon Software. Leary has also served as a mentor for professional women interested in finance.

"AdSafe is a tremendously innovative, relevant, well-led company poised for even greater success," said Leary. "I am both honored and proud to join, and I look forward to seeing the company through what I am confident will be successive waves of client and marketplace growth."

AdSafe was recognized by AlwaysOn for its leadership, game-changing approach to brand safety and technology that is likely to disrupt existing markets and entrenched players in the Global Silicon Valley. AdSafe growth in 2011 and the first quarter of 2012 exceeded both company and market forecasts. The company grew 6X year over year and continues to exceed expectations in addition to rolling-out new product offerings, announcing new partnerships and integrations. To support demand, the company has tripled its employees and now operates across four continents. Headquartered in New York, the company is the largest in its category by both transactions and presence across preventative brand safety and ad viewability.

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at:

About AdSafe Media:
AdSafe Media is the digital advertising industry's recognized leader in proactive brand protection and ad viewability data. Its content rating system is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. Utilizing these ratings, AdSafe's Firewall protects advertisers' brands from appearing on pages that do not conform to brand guidelines. AdSafe's suite of real time data feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands'/DSPs' purchasing decisions through trading platforms. AdSafe's products drive increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit:

Media Contact:
Brook Terran
blast! PR for AdSafe Media
(919) 480-4058

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