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Activision jumps into kids' game with 'Skylanders'

Activision blends toys, video games with 'Skylanders: Spyro's Adventure' By The Associated Press

NEW YORK (AP) ' To impress kids these days, it's not enough to make another video game. Mere action figures won't do, either. So Activision is merging the two.

With "Skylanders: Spyro's Adventure," Activision is using some of its "Guitar Hero" technology in a new venture that's part handheld toy, part digital entertainment. Aimed at kids, "Skylanders" is among the latest and most ambitious game in a growing genre that blends a child's physical world with a video game and online media.

The new game marks Activision's latest stab at a must-have holiday hit, less than a year after it killed off its iconic "Guitar Hero" franchise.

"Skylanders" is available for $70 beginning Sunday in North America.

The game is rated E10, meaning it's suitable for everyone over 10.

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