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Actiance Partnership With EarthIntegrate Enables Financial Advisors to Personalize and Socialize Pre-Approved Content via Social Media Channels(January 11, 2012)
BELMONT, CA -- (Marketwire) -- 01/11/12 -- Actiance, enablers of the safe and compliant use of unified communications, collaboration and social media, today announced a partnership with EarthIntegrate that will enable EarthIntegrate's customers to distribute and socialize customized content through social media channels, such as Facebook and LinkedIn. Through the strategic technology partnership, integration of Actiance's Socialite platform and EarthIntegrate's Pando platform allows the financial services industry to leverage existing content and collateral, workflow processes and permissions when customizing and distributing materials to clients and prospects over social media.
"We work with many companies who use our Pando platform to execute a multi-touch marketing campaign to provide personalized pre-approved material that advisors can use in prospecting and other business efforts, and in today's environment, this means all communication channels, including social media," said Ryan Farris, President at EarthIntegrate. "Our Enterprise Marketing Management Platform and approval process is familiar to many of our customers and now with Actiance, we can offer the ability to seamlessly add social media distribution to the offering without requiring clients to change their workflow."
Actiance's Socialite platform provides granular control for social networking sites, including the specific ability to manage, access and share content in a controlled fashion across 200 features on Facebook, LinkedIn and Twitter. It is also the only platform that enables organizations to proactively approve authentic content and changes made to advisors' social media profiles through its static content pre-approval workflow capabilities. EarthIntegrate's platform enables the creation of marketing materials in a variety of output formats, such as email and PDF documents, and manages internal collateral and inventory items to maintain brand control and consistency.
"The companies executive and product teams have worked closely to provide content syndication for the social world in a workflow that is familiar to advisors," said Kailash Ambwani, President and CEO, at Actiance. "Our Socialite platform, combined with the associated enablement services and materials, ensures advisors and businesses who wish to incorporate social media into current content management systems can do so compliantly and without changing processes."
EarthIntegrate is joining Actiance's current partner list, which includes CrossBeam, IBM, Carahsoft and Cisco. Actiance's customers include 284 FINRA registered firms and nine of the top 10 US banks. For more information, please visit: http://www.actiance.com/socialite
EarthIntegrate is the leading provider of enterprise marketing management platforms. The EarthIntegrate team is made up of some of the industry's most prominent business analysts, designers, developers, testers and project managers, all dedicated to bringing comprehensive marketing applications to life through innovative technological solutions.
Our system and industry experts define, document and architect scalable solutions tailored to our customers' specific business needs. By integrating best-in-class marketing, creative, technology and procurement practices, we provide clients with a faster, more effective way to grow and manage their marketing initiatives.
Actiance enables the safe and productive use of unified communications and Web 2.0, including blogs and social networking sites. Formerly FaceTime Communications, Actiance's award-winning platforms are used by more than 1,600 customers for the security, management and compliance of unified communications, Web 2.0 and social media channels. Actiance supports or has strategic partnerships with all leading social networks, unified communications providers and IM platforms, including Facebook, LinkedIn, Twitter AOL, Google, Yahoo!, Skype, Microsoft, IBM and Cisco.
Actiance is headquartered in Belmont, California. For more information visit http://www.actiance.com or call 1-888-349-3223.
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