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Actiance Integrates With Salesforce.com to Help Companies Track and Monetize Social Media Conversations

Socialite Leverages Power of Leading CRM Tool to Bring Social Interaction to the Sales Cycle While Remaining Compliant to Various Regulatory Bodies (July 17, 2012)

BELMONT, CA -- (Marketwire) -- 07/17/12 -- Actiance (www.actiance.com), helping organizations benefit from new forms of communications and collaboration, today announced integration between its Socialite platform and Salesforce.com through a connector delivered by Actiance. Socialite is the first social media enablement platform to incorporate CRM data from Salesforce. As a result, employees can account for and monitor sales discussions happening across social media channels and tie each communication to follow up recorded in Salesforce.

Socialite helps employees share pre-approved content, ensure authenticity of voice, measure impact and increase engagement across social media channels. The platform includes a robust analytics engine that allows managers to analyze the impact of the distributed content within their network and measure the results on sales and network growth. The integration with Salesforce ensures Actiance can provide customers with a complete set of metrics across these two platforms to evaluate current sales programs, highlight top performing employees and identify best practice approaches that can be implemented company wide.

"CRM applications have been at the center of how companies engage with customers, but the need to integrate social media and mobility is critical to better understand customer behavior and what drives their purchasing decisions," said Mary Wardley, program VP, CRM and Enterprise Applications at research firm IDC. "Organizations that successfully integrate Social and CRM are well positioned to effectively manage their social connections and unlock a deeper understanding of their customers' needs to build a new level of trust and deliver better solutions, services and value."

"Businesses understand that social sites can add value to the company's sales teams, but haven't deployed the right tools to fully track specific social media activities and map that activity to a prospect or customer's entire profile," said Scott Whitney, VP of product management at Actiance. "Working with Salesforce, we're bringing sales conversations and related social interactions together for the first time, greatly enhancing the information sales managers and teams have on prospective clients. The impact of social media on a business's bottom line can now be mapped to specific activity, showing true ROI of these new forms of communications."


Socialite provides organizations with the ability to empower users in their usage of social media, from the provisioning of appropriate content to the measurement of resulting effects from that content. Through the tracking of key connections, users can focus on those friends or followers who are of particular importance to them. Users can utilize a pre-populated content library to share with their network, or distribute their own content knowing that this is run through a compliance workflow to protect the individual and the organization.

Key features of this new offering include:

  • Automatically link Socialite connections to a user's Salesforce accounts and contacts
  • Send Socialite activity to Salesforce when contacts provide feedback or respond to posted content
  • Deliver summary reports of social activities from Salesforce contacts

Socialite provides granular control for social networking sites, including the specific ability to manage access and content shared across 200 features on Facebook, LinkedIn and Twitter. Socialite logs conversations and content, captures posts and deletes, messages and commentary in context, and provides for the export of data to an archive for post review and retention.

The Salesforce connector will be generally available on August 31 as a no-cost option for Socialite.

About Actiance
Actiance helps organizations manage, secure and ensure compliance across unified communications, collaboration and Web 2.0 applications such as blogs, wikis and social networks. Actiance's award-winning platforms are used by 9 of the top 10 US banks and 284 FINRA regulated firms globally.

The Actiance platform allows organizations to gain visibility of applications in use, apply usage and content policies, ensure compliance and gain valuable insights across the communications and collaboration channels in use. Actiance supports all leading social networks, unified communications and collaboration providers and IM platforms, including Facebook, LinkedIn, Twitter, Google, Yahoo!, AOL, Skype, Cisco, Microsoft, Jive, and IBM.

Actiance is headquartered in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.

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