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Acronis Offers Additional Margins for Virtualization Deals

Acronis Begins Aggressive Channel Recruitment Campaign to Attract VMware Resellers With Greater Opportunity for Higher Margins (February 09, 2012)

WOBURN, MA -- (Marketwire) -- 02/09/12 -- Adoption of virtualization within businesses under 1000 seats is predicted to overtake growth in the enterprise this year, according to latest research from Acronis. According to the Acronis Disaster Recovery Index 2012, 98% of respondents expect to have some virtual infrastructure by the end of 2012, but only a third admitted that they perform daily backups for their virtual servers today. This represents a huge opportunity for resellers specializing in selling solutions for virtual environments.

The Acronis Global Partner Program, has increased the available margins by more than 10% above previous levels. Now, qualified partners may have the opportunity to almost double their margin when selling Acronis products alongside VMware(1). Since the re-launch of the program in June 2011, Acronis has added nearly 350 new partners in the US and this latest recruitment drive is looking to increase the number of resellers focused on virtualization.

"We recognized that there was a group of administrators who face daily challenges in maintaining adequate protection for data on virtual servers," commented Seth Goodling, Virtualization Partner Manager at Acronis Americas. "We've responded in two ways -- we've re-aligned our margins to make it more profitable for partners to choose Acronis, and we've launched a fast, simple backup solution that requires minimal training to get up and running. Administrators need an intuitive solution, and resellers need a high margin, fast selling product."

Leveraging 10 years of backup and recovery technology innovation, Acronis® vmProtect™ was launched in 2011, and specifically designed for fast backup and recovery in pure VMware® vSphere™ environments. Using all available VMware® API's, it is an efficient and flexible solution that can be installed as a virtual appliance thus reducing the need for additional licenses and TCO. It is optimized to perform in virtual environments with little or no IT support and all backup and recovery tasks can be managed remotely through a web based interface.


It is estimated that Acronis® Backup & Recovery™ Virtual Edition and Acronis® vmProtect™ have protected over 200,000 virtual machines for customers worldwide(2). In addition to backup and disaster recovery, the powerful, unlimited migration capabilities have allowed businesses of all sizes to seamlessly move nearly 1,000,000 servers between physical, virtual and cloud environments.

Resellers and distributors who wish to find out more about this initiative and become an Acronis Channel Partner should go to www.acronis.com/partners

(1) Available margins may vary by country and level -- Registered partners should refer to the Acronis Partner Portal for specific details
(2) Based on industry average estimate of 10 servers per host.

Notes To Editors:
Acronis Disaster Recovery Index, February 2012: www.acronisinfo.com

About Acronis
Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis' disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis.

Acronis®, Acronis® Backup & Recovery™ and the Acronis logo are registered trademarks or trademarks of Acronis Inc. in the U.S. and other countries. Other trademarks are the property of their respective owners.

Press Contacts:
Lucy Millington
Acronis, Inc.
T: 781.782.9181
E: [email protected]

Meredith Eaton
March Communications
T: 617.960.9877
E: [email protected]


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