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Absinthe Pictures Wraps Production of Home Video Game Trailer for The Mummy Returns

(October 02, 2001)
Absinthe Pictures, a full-service production company, has completed production of a videogame trailer promoting Universal Interactive's upcoming "The Mummy Returns" videogame to be released October 4, 2001 for the PlayStation2 computer entertainment system. The Absinthe-produced trailer will be featured on the home video and DVD of "The Mummy Returns" feature film.

An earlier version of the Absinthe-produced "The Mummy Returns" movie trailer was shown at the E3 Convention in May 2001, as well as at Universal Interactive's "Gamers' Days" in Barcelona and Los Angeles. A :60 version of the trailer (produced in Dolby 5.1) will appear on the DVD of "The Mummy Returns" movie, and a :30 version will appear on the VHS version of the same film. The trailer also will be broadcast to Pay-Per-View television subscribers.

According to a speech at this year's E-3 by Douglas Lowenstein, president of the Interactive Digital Software Assocation, the videogame market currently represents a $9 billion segment of the entertainment industry, with projections of up to $16 billion by 2003. The industry has grown at a steady rate of 15% annually (roughly three times that of the film industry.) Absinthe Pictures specializes in the creation of marketing materials for videogames, with increasing numbers of videogames being tied to major motion picture releases.

The graphics for "The Mummy Returns" videogame trailer are a combination of 2D and 3D elements. The title cards were initially created in Adobe Illustrator and Electric Image and later manipulated inside Adobe After Effects. Multiple layers were created, with light rays and fog composited in each layer. The letters were textured with Egyptian hieroglyphics, causing unique reflections. The trailer was created in Mac G4 desktop graphics systems, equipped with Digital Voodoo Cards, and utilizing Illustrator, After Effects, Electric Image, and 3D Invigorator.

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