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Abirami Mega Mall Installs Real Image Qube XP Cinema Server

Becomes India?s first all digital cinema complex (May 13, 2005)

Real Image Media Technologies heralds the coming of a new technological revolution in the film industry with the installation of Qube XP hi-def Digital Cinema Servers at all four theatres in Chennais Abirami Complex, making it the first cinema complex in India to go completely digital.

The Qube Cinema Server, completely conceptualized and developed by Real Image Media Technologies, is highly versatile in handling picture and sound. Designed to be format independent and future proof, it is upgradeable to support new formats that might emerge across the world. Each theatre equipped with the Qube Cinema Server has the capability to offer audiences high quality, high definition digital cinema with rock steady picture, even illumination, unsurpassed 6-track digital sound and the absence of any scratches, even on the 100th day of screening, making it the ultimate experience in movie viewing.

With the Tamil New Year fast approaching this April 14th, audiences in Tamil Nadu will also have the satisfaction of viewing movies digitally when 30 theatres across the state will be equipped with Qube Cinema Servers and 3-chip DPL digital projectors. This will mean digital projection of the latest movie releases at several cinema halls within Chennai and at other locations in the state.

The first Indian technology company in the media space to go truly global, Real Image has won rave reviews across the globe for the path-breaking digital technology that is Qube. The Qube Cinema system has also recently been chosen to steer a Digital Cinema Network in Portugal, operated by the Institute of Cinema and Multimedia (ICAM), under the Ministry of Culture.

The inauguration of the 20-cinema network took place on Feb 17 at Lusomundo Cinema in Lisbon with a digital presentation of a Portuguese film. The Secretary of State for Culture, Government of Portugal and other officials of the Ministry, Mayors of several Portuguese cities along with filmmakers in the country presided over the event. Theatres equipped with the Qube Cinema Player will be networked to receive feature films and other content digitally using Real Images unique QubeCentral control and monitoring system.

For a company that is all set to go places with its path-breaking digital cinema technology, this achievement comes as no surprise. It was in May 2004 that Real Image was invited to present a demonstration of the Qube technology for a European digital cinema evaluation at Berlin, Germany, and was adjudged amongst the top two digital cinema servers against 14 such competitors worldwide.

In November 2004, the CEO of Intel, Craig Barrett, during his visit to Delhi to address the industry on his perspective of the country and where it stood among other nations in terms of technology, commended the potential of Qube Cinema. In his presentation, the Intel CEO showcased the Qube Cinema Server, highlighting how an Indian company in the digital arena had innovatively used technology. He discussed the potential the Qube Cinema system had to transform the cinema industry worldwide.

The Qube Cinema Server has witnessed marked progress since its initial introduction to the world of digital cinema in mid 2003. The efforts of Real Image, during this time, have been aimed at making digital cinema a reality, technically and commercially. Today, the benefits of this path breaking technology are here and accessible to the cinema industry with Qube Cinema the hi-def Digital Cinema Server now making waves across India and the globe.

About Real Image
Real Image, India's foremost technology provider in the film, video and audio markets. A true media technology pioneer, Real Image has an impressive influence on the Indian entertainment industry.

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Related Keywords:Real Image, Qube XP, Cinema Server, Abirami Mega Mall, Qube Cinema Server, digital cinema, DPL digital projectors, Digital Cinema Network, ICAM, QubeCentral,


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