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Aberdeen Publishes IT Infrastructure, SCM, Sales and Marketing Effectiveness Research

Research Examines Oracle Database and Microsoft Exchange Virtualization, UK Cloud Adoption, Voice Technology in SCM, and Lead Management (July 18, 2012)

BOSTON, MA -- (Marketwire) -- 07/18/12 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Sales and Marketing Effectiveness, IT Infrastructure/Storage and Virtualization, and Supply Chain Management research practices.

"The Case for Virtualizing your Oracle Database Deployment," authored by Aberdeen's Dick Csaplar, Senior Research Analyst for the IT Infrastructure/Storage and Virtualization research practice, found that companies that have deployed their Oracle on virtualized servers gained advantages in application availability and reduce their overall IT expenses. From a May 2012 survey of global companies, it was found that on average, only 28% of Oracle database deployments are on virtualized servers. The benefits of running Oracle on virtualized servers include quicker application upgrades, easier disaster recovery, and lower power and cooling expense. To obtain a complimentary copy of this report visit: http://aberdeen.com/Aberdeen-Library/8002/AI-virtualizing-oracle-database.aspx.

"The Case for Virtualizing your Microsoft Exchange Deployment," also authored by Csaplar, shows that companies that have deployed their Microsoft Exchange application on virtualized servers gained advantages in application availability and reduce their overall IT expenses. Research results indicate that on average, only 44% of Microsoft Exchange deployments are on virtualized servers. The benefits of running Microsoft Exchange on virtualized servers include fast application upgrades, simplified disaster recovery, and reduced power and cooling costs. To obtain a complimentary copy of this report visit: http://aberdeen.com/Aberdeen-Library/8003/AI-virtualizing-microsoft-exchange.aspx.

This month's final offering from Dick Csaplar, "The UK: Early Adopter of Cloud Computing," indicates that the UK is adopting Public Cloud computing to a larger degree and across more dimensions than companies in the US or the rest of the world. Using data gathered from UK respondents to the Aberdeen Business Review survey, it was found that an investment in Public Cloud computing is a higher priority for companies from Great Britain. In addition, data indicate that UK companies store a higher percentage of their corporate data in the Public Cloud, run a higher percentage of their corporate applications as Software-as-a-Service (SaaS), and have a higher percentage of their computing platforms outsourced to the Public Cloud than US companies or others across the globe. To obtain a complimentary copy of this report visit: http://aberdeen.com/Aberdeen-Library/8048/AI-cloud-computing-storage.aspx.


"Completing the Journey to Voice and the Paperless Warehouse," prepared by Bob Heaney, Senior Research Analyst for the Aberdeen Supply Chain Management research practice, focuses on the specific segment of warehouse professionals currently using, or planning to use, voice-enabled technology in the warehouse. The report examines the enhanced capabilities gained from using voice technologies, and the solutions upon which these organizations rely to ensure efficient operations and provide value to their customers. To obtain a complimentary copy of this report, visit: http://aberdeen.com/Aberdeen-Library/8065/SI-voice-paperless-warehouse.aspx.

"Marketing Lead Management: From the Top of the Funnel to the Top Line," authored by Trip Kucera, Senior Research Analyst for the Aberdeen Marketing Effectiveness and Strategy research practice, examines lead management best practices, and finds that top-performing companies require 20 times fewer marketing responses to generate a customer vs. all other companies. These companies are also significantly more likely to utilize the full functionality of their marketing automation software. "This report shows that good leads aren't born that way, they're made," said Kucera. "Best-in-Class companies are far more likely to have well established lead management processes in place -- from the top of the funnel to sales and even back again, and the benefits of their approach are readily apparent in the performance metrics." To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7603&camp=2.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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