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Aberdeen Publishes Enterprise Data, Enterprise Apps, ERP, IT Infrastructure, GSM, and SCM Research

Research Examines Agile Data Integration, Managing Complex Projects, BI/ERP Integration, Customer Analytics, Enterprise Video Collaboration, Managed File Transfer (June 07, 2012)

BOSTON, MA -- (Marketwire) -- 06/07/12 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Enterprise Data Management, Enterprise Applications, Enterprise Resource Planning, IT Infrastructure and Global Supply Management, and Supply Chain Management research practices.

"Beyond Agile Analytics: Is Agile Data Integration Next?" prepared by Nathaniel Rowe, Research Analyst of Aberdeen's Enterprise Data Management practice, and David White, Senior Research Analyst of Aberdeen's Business Intelligence practice, explores the impact that data integration can have on delivering agile business intelligence (BI) solutions. The research findings note that agile integration aids on-time delivery of BI projects, that an incremental approach to project delivery promotes agile data integration, and that the organizations that have the most agile data integration approaches have a rich array of integration technologies that they can call on. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7905&camp=2.

"Project Management in Software Development: Taking the Complexity Out of Complex Projects" prepared by Nick Castellina and Nuris Ismail, Research Analysts of Aberdeen's Enterprise Applications research practice, states complex IT projects such as software development can be difficult to effectively manage the people and technology to deliver a product on-time and on-budget. Unforeseen setbacks and lack of resources can result in rising costs and late delivery of new software to customers. Specialized skills become valuable resources that must be managed accordingly. Additionally, volatile markets add a high level of risk to project plans. Top performing organizations are implementing capabilities designed to keep costs in check and prevent scope creep. This Analyst Insight illustrates strategies for delivering software that provides the organization with a high Return on Investment (ROI) while managing the triangle of quality, cost, and time. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7702&camp=2.

"Get More for Your Money: Get More Insight from SAP" prepared by Nick Castellina, Research Analyst of Aberdeen's Enterprise Resource Planning practice, and David White, Senior Research Analyst for Aberdeen's Business Intelligence practice, examines how organizations can unlock the tremendous wealth of data typically stored within an SAP enterprise resource planning (ERP) implementation. One of the research findings is that by tightly coupling business intelligence with ERP, business managers are 24% more likely to be able to find the information they need in order to drive their decision-making. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7972&camp=2.


"Video's Enterprise Collaboration and Social Networking Move" prepared by Jim Rapoza, Senior Research Analyst for the Aberdeen IT Infrastructure research practice, examines video content as a core element of enterprise content and collaboration. With the proliferation of devices that can shoot quality video, and the use of enterprise collaboration and social networking platforms, workers can now create and share video in the same ways that they create documents, presentations and other high value enterprise content. This report examines how top performing companies are deploying video tools internally, how video content is being created and managed, and how leading organizations are tracking the ROI of their enterprise video systems. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7699&camp=2.

The "Customer Analytics: Leveraging Big Customer Data to Achieve Big Results" research study by Omer Minkara, Senior Research Associate for the Aberdeen Sales Effectiveness and Strategy research practice, details how using analytical tools and processes helps companies convert multi-channel customer data into insights needed to better manage business activities. This report provides practical guidelines on how Best-in-Class customer analytics deployments can help organizations improve key measures such as customer retention rate, customer profitability and return on marketing investments. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7602&camp=2.

"B2B Collaboration: The Impact and Advantages of Managed File Transfer" authored by Bryan Ball, Vice President for the Aberdeen Supply Chain Management research practice revealed that only 16% of companies are confident in their ability to manage the size, speed, and complexity of their active business data. Why are so many companies uncomfortable with their ability to manage active business data -- and where is this data coming from? Companies are experiencing new challenges from the ever-increasing volume, speed and variety of data, with the number of B2B collaborative initiatives to manage this growth doubling over the last two years, with complexity, increasing customer demands, and globalization identified as primary drivers for this increase. To obtain a complimentary copy of this report, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7974&camp=2.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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