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Aberdeen Group Report Builds Case for PhoneFactor Solution

Out-of-Band Cited as a Leading Alternative to One-Time Password Tokens (December 15, 2011)

OVERLAND PARK, KS -- (Marketwire) -- 12/15/11 -- PhoneFactor, Inc., a leading global provider of multi-factor authentication, today announced the availability of an Analyst Insight report completed by the Aberdeen Group, a leading provider of fact-based research and market intelligence regarding best practices in the use of technology. "A Case for Phone-based Authentication: Jumping on the Out-of-Band Wagon" validates the foundation for PhoneFactor's product line, out-of-band, phone-based authentication.

"Arguably the most personal and indispensable of all mobile devices, the mobile phone is carried by virtually all demographic groups and represents the 'new normal' way of life for a mobile and wireless population," notes Derek Brink, Vice President & Research Fellow, IT Security for Aberdeen and author of the Analyst Insight report.

The paper creates a business context for why many businesses are re-evaluating their current authentication strategies, including increased compliance guidelines, many highly publicized security breaches -- particularly those in the security space such as RSA and DigiNotar -- and the increasing mobility of today's workforce.

"This report echoes what we are seeing in the marketplace as customers are quickly replacing in-band authentication with far more secure out-of-band solutions," notes Tim Sutton, PhoneFactor CEO and co-founder. "The benefits of security and convenience, coupled with PhoneFactor's powerful enterprise toolset, make the PhoneFactor platform a leading choice for companies that are replacing legacy token systems with more modern alternatives."


The report includes a case study from a global provider of information solutions who switched to PhoneFactor from security tokens. To access this Analyst Insight report, visit http://bit.ly/uDCzIa.

About PhoneFactor
PhoneFactor is a leading provider of multi-factor authentication. The company's award-winning platform uses any phone as a second form of authentication. PhoneFactor's out-of-band architecture and real-time fraud alerts provide strong security for healthcare, enterprise, banking, and website applications. It is easy and cost effective to set up and deploy to large numbers of geographically diverse users. PhoneFactor has been named to the Bank Technology News FutureNow list of the top 10 technology innovators securing the banking industry today and recently earned a prestigious five stars in the SC Magazine multi-factor authentication group test. Learn more at www.phonefactor.com or follow PhoneFactor on twitter at @phonefactor.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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Contact:
Alison Hill
Marketing Manager
ahill@phonefactor.com
(913) 499-4146


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Related Keywords: two-factor authentication, multi-factor authentication, out-of-band, phone authentication, tokens, Marketwire, Inc., , IT (Information Technology), Security, Communications Technology, Business,

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