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Aberdeen Group Publishes Customer Management, ERP, BI, and Technology Markets Research Reports

Research Examines Customer Experience Management, Master Data Management, BI Total Cost of Ownership (May 10, 2012)

BOSTON, MA -- (Marketwire) -- 05/10/12 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Customer Management Technology, Enterprise Resource Planning (ERP), Business Intelligence, and Technology Markets research practices.

"Customer Experience Management in the Financial Service Industry: Balancing Regulations with Customer Delight" research study, authored by Omer Minkara, Senior Research Associate for the Aberdeen Group Customer Management Technology research practice, details actionable steps for financial services firms to build fruitful customer relationships while ensuring compliance with tougher regulatory measures. "Financial services firms are not helpless; companies that adopt Customer Experience Management (CEM) best practices, including personalization and customer-centricity, are able to balance the impact of financial regulations with improved customer delight," says Minkara. This report provides practical guidelines on how financial services firms can improve key measures such as customer lifetime value and return on marketing investments through adopting Best-in-Class processes and enablers within their business activities. To obtain a complimentary copy of the report, made possible in part by Avanade and Achieve Global, visit:

"The State of Master Data Management, 2012: Building the Foundation for a Better Enterprise" written by Nathaniel Rowe, Research Analyst for Aberdeen's Enterprise Resource Planning and Business Intelligence practices, examines the challenges organizations are facing in managing their critical business records, and the tools they are using to ensure high quality data is provided to their employees. Aberdeen's research shows a startling disparity between how important master data is to business operations and how little support it often receives from senior management and budget committees. However, organizations are making strides to improve their master data quality and, as a result, are seeing dramatic reductions in data errors and improvements in employee efficiency. To obtain a complimentary copy of this report, made possible in part by Stibo Systems and TIBCO, visit:

Also written by Nathaniel Rowe "United We Stand, Divided We Fall: The Need for Standardizing and Centralizing Master Data" reveals that the two leading pain points surrounding master data are not having an authoritative system of record, and poor data quality causing inaccurate business decisions. The organizations that have directly addressed these problems by centralizing their critical records and applying rigorous data standards and quality controls. Aberdeen's research indicates these strategies have had a dramatic impact on their business performance, as these organizations out-performed their peers in speed of business decisions, employee efficiency, customer satisfaction and product visibility. To obtain a complimentary copy of this report, visit:

"Managing the TCO of BI: The Path to ROI is Paved with Adoption" prepared by Michael Lock, Research Director, Business Intelligence and Technology Markets, examines how leading organizations are managing the full spectrum of costs when deploying and managing business intelligence (BI) solutions. Focusing on the efficient use of internal IT and Line-of-Business resources, companies are now more judiciously utilizing hardware, software, and services to facilitate a more effective analytical environment. The research demonstrates how companies who have achieved a broader adoption of Business Intelligence (BI) and a deeper engagement in analytical activity are enjoying a lower cost-per-user of BI and reaping the benefit of a higher return on their investment. To obtain a complimentary copy of this report, made available in part by Birst and Talend, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897

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