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AbelCine Makes SCRATCH Lab More Affordable Than Ever

(April 05, 2012)

AbelCine today announced the launch of a new and unique financing program designed to make owning ASSIMILATE's SCRATCH Lab(r) production dailies system more affordable than ever for DITs, video engineers, and other dailies professionals. SCRATCH Lab delivers powerful, intuitive, real-time tools for the production dailies pipeline, and has been used for films such as Pirates of the Caribbean: On Stranger Tides (Company 3), TV shows such as Harry's Law (Warner Brothers), and commercials for the likes of BMW, Audi (Brownian Motion). Available immediately, AbelCine's new program will finance systems for up to three years, and is available in three starting configurations: SCRATCH Lab software only, a Laptop Package and a complete Workstation Package. Prices start as low as $265 per month.

"We're thrilled to be able to offer this new financing program to DITs, video engineers and other dailies professionals," said Jonathan Epner, Director of Digital Media Services at AbelCine. "This program is unique in that it offers a tremendous range of product and time-frame options, starting with software-only financing for up to three years. From major studios to independent filmmakers to freelancers, anyone can now afford the SCRATCH Lab system of their choice."


AbelCine's new lease-to-own program features three starting configurations; each is fully customizable and eligible for financing for up to three years:

Software Only
* SCRATCH Lab support for 1, 2 or 3 years depending on the length of the lease
* Free NVIDIA Quadro 4000 for Mac card, if leased before April 30, 2012

Laptop Package
* SCRATCH Lab for OS X
* SCRATCH Lab support for 1, 2 or 3 years, depending on the length of the lease
* MacBook Pro 17", 2.5Ghz Quad-core Intel i7, 16GB RAM, 480GB SSD, Anti-Glare Screen, AppleCare
* Avid or Tangent Control Surface
* Blackmagic Design HDLink

Workstation Package
* SCRATCH Lab for OS X
* SCRATCH Lab support for 1, 2 or 3 years, depending on the length of the lease
* Mac Pro Two 2.93Ghz 6-Core Intel Xeon Westmere (12 Cores), 64GB Ram, 480 GB SSD, 1 Tb HD, ATI Radeon HD 5770 1GB
* JMR SilverStor 10 bay, 10TB RAID with PCIe expansion chassis
* Dell UltraSharp 24" monitor
* Avid or Tangent control surface
* Free NVIDIA Quadro 4000 for Mac card, if leased before April 30, 2012

For more information on these packages and AbelCine's financing program, visit

"SCRATCH Lab has taken the production dailies world by storm, and AbelCine's new financing program is just one more reason why. This unique program is a really exciting way for dailies professionals to own the power of SCRATCH Lab at prices that are on par with renting," said Steve Bannerman, VP of Marketing at ASSIMILATE. "AbelCine now offers configurations that scale to any sized job and any sized budget. So, it's ideally suited to freelance DITs and video engineers who are looking to build their own on-set cart to gain an advantage in today's hyper-competitive labor market."

About AbelCine
Established as Abel Cine Tech in 1989, AbelCine is a leading supplier of professional film and digital equipment with facilities in New York City, Burbank, CA and Chicago, IL. Core services include equipment sales, rental, technical service, digital media services and training. The company is the North American agent for Phantom high-speed cameras, as well as a Sony Solutions Reseller, Panasonic Specialty Reseller, Arri digital camera reseller and the exclusive US agent for Aaton motion picture cameras. The company is also the first Carl Zeiss Authorized Service Partner in the Americas. In 2011, the company launched its rebranding as AbelCine, to reflect its expanded role in the marketplace. For more information on AbelCine, visit

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company's SCRATCH products, running on Windows and Mac OS(r) X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE's SCRATCH(r) data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab(tm) delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more please visit

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Related Keywords:AbelCine, Assimilate, Scratch Lab, facility financing, post production


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