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Abe McCallum Joins Martini Media as Head of Product Management(January 17, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 01/17/12 -- Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, today announced that Abe McCallum has joined the company as head of product management. In his new role, McCallum will be responsible for analyzing sales, marketing and industry developments to define Martini Media's product strategy, roadmap and priorities.
"McCallum's strong entrepreneurial background will play a key role in building and strengthening Martini Media's product offerings," said Skip Brand, CEO at Martini Media. "His tenacity, passion and expertise will be crucial in leading the product development process from concept to execution to boost the company's growth and momentum."
Prior to Martini Media, McCallum was founder & CEO at Clikthrough, the leading interactive "clickable" video company, where he designed the company's products and secured key customers including AOL, ELLE Magazine, Gucci, Armani Exchange, Hearst Publishing, Universal Music and Hugo Boss. He also founded Liaga.com, a website to preserve family memories such as photos and videos online. Prior to Clikthrough, McCallum was senior business development manager at EarthLink/PeoplePC, where he was responsible for developing national channel partnerships to grow EarthLink's subscriber base.
"What appealed to me about Martini Media was its sole focus on connecting brands with a very targeted, yet passionate and engaged community," said McCallum. "I look forward to developing new products and services so advertisers can create the richest, most personalized campaigns for maximum results."
About Martini Media
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 90 million consumers across the globe that invest in their passions at work and play. Martini Media's full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles, and London. Got Affluencers? We Do. Visit www.martinimediainc.com to learn more.
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