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Abbey Road Interactive Joins Sonic HD Authoring AllianceSonic Helps Premier European New Media Facility Prepare for High Definition (March 10, 2006)
Sonic Solutions(R) (NASDAQ:SNIC), the leader in digital media software, announced that Abbey Road Interactive, the award-winning new media facility based at London's Abbey Road Studios, has joined Sonic's High Definition Authoring Alliance (HDAA). Abbey Road's membership gives them immediate access to Sonic's pioneering tools for high-definition video and audio encoding and comprehensive Blu-ray Disc and HD DVD authoring systems that include tools for advanced interactivity (BD-J and iHD).
The HDAA is the first and only worldwide association of top DVD authoring houses dedicated to facilitating the rollout of titles for release in the new high-definition HD DVD and Blu-ray Disc (BD) optical disc formats. The charter of the alliance is to help increase momentum for the successful introduction of the new DVD formats and ensure the timely availability of quality titles by providing members exclusive access to key information, HD-enabled tools, and comprehensive training.
"We are extremely pleased to welcome Abbey Road Interactive into the HDAA. Our collaboration will assist in the development of these new formats," said Richard Linecar, managing director of European Operations for Sonic's Professional Products Group based in London, UK. "I'm confident that the association will result in the production of the highest quality Blu-ray Disc and HD-DVD titles and will herald a new era in compelling, interactive viewing experiences."
"Sonic has been our technology provider of choice since we began developing interactive entertainment for DVD-Video in 1996," said Rob Pinniger, new technologies manager, Abbey Road Interactive and EMI Music. "Membership in the HDAA will enable us to better our understanding of the new formats in order to produce high-impact titles making full use of the system's capabilities."
For more information on the HDAA, contact Sonic at: HDAA_INFO@sonic.com.
About Abbey Road
Abbey Road has been at the heart of the UK music industry for more than 70 years. Unquestionably, it is one of the most authoritative, established and well-known names in the world of music. Today, Abbey Road Studios is the most technically advanced recording and mixing, film scoring, post-production audio and video complex in the world.
Abbey Road Interactive, the interactive design and digital video studio launched in February 1996, is at the forefront of DVD, Enhanced CD and website development for the entertainment industry.
Abbey Road is part of The EMI Group.
About Sonic Solutions
Sonic Solutions (NASDAQ:SNIC) http://www.sonic.com is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio(R)-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide.
Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.
Related Keywords:Abbey Road Interactive , Sonic HD Authoring Alliance