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Abattis Enters Cannabinoid-Infused Beverages Market in a Big Way -- CFN Media

(January 23, 2018)

SEATTLE, WA, Jan. 23, 2018 (GLOBE NEWSWIRE) -- CFN Media Group ("CannabisFN"), the leading creative agency and media network dedicated to legal cannabis, announces publication of an article discussing plans for Abattis Bioceuticals Corp. (CSE: ATT) (CNSX: ATT) (ATT.CN) (OTCQB: ATTBF) to introduce cannabinoid-infused beer through a new partnership with a premier Vancouver-based craft brewery.

The Canadian cannabis industry is expected to reach C$22.6 billion over the coming years, according to Deloitte, driven by the legalization of recreational marijuana nationwide. While cannabis flower has garnered the most attention, cannabis-infused products are quickly becoming the most promising area for investment and development. These products are expected to be legalized by the federal government over the short-term.

Cannabinoid-infused Beer

Constellation Brands Inc.’s acquisition of a 9.9 percent stake in Canopy Growth Corp. for C$245 million (US$191 million) underscores this interest. Constellation Brands is one of the largest beverage companies in the world with $7.3 billion in fiscal 2017 revenue - as well as the owner of iconic brands like Corona beer - and CEO Rob Sands hopes to eventually release cannabis infused beverages. Abattis may well beat them to the punch.



There has been a longstanding interest in cannabinoid-infused beer, wine, and spirits. In fact, hops and cannabis are members of the same genus and have a similar molecular structure. There are several brands popping up in Colorado and other states that have recently passed laws legalizing cannabis products.

In addition to beer, wine, and spirits, many companies have already brought cannabis-infused products into the beverage industry. Catapult Coffee Pods provide cannabis-infused coffees; Legal by Mirth Provisions provides cannabis-infused cold tonics; Lift by Dixie Elixirs provides cannabis-infused energy drinks; and, Canna Cola launched a cannabis infused soda pop - and there are countless other examples across product categories.

Abattis Enters the Market

Abattis Bioceuticals recently announced a partnership with Faculty Brewing Co, a Vancouver-based craft brewery, to develop a hemp-infused, cannabinoid-rich, THC-free craft beer that will compete in this exciting new market. In addition, the move could create a proof-of-concept that the company could replicate with other brewers as well as across many other beverage markets, including coffees, sodas, and energy drinks.

“Our exciting partnership with Faculty Brewing positions us as one of the first Canadian companies to secure an agreement for research and development, analytical and regulatory services relating to a hemp- and cannabis-infused beverage,” said Rob Abenante, President and CEO of Abattis. “By aiming to develop a line of functional beers, each based on a different type of hemp extract, we hope to have a product that is compliant and market-ready.”

The company contracted Northern Vine Labs to provide cannabinoid-rich, THC-free, hemp extract and to carry out the research, development, and analytical testing. As a licensed dealer, Northern Vine Labs has the ability to import/export cannabis and cannabis oils, as well as to conduct certain activities related to developing cannabis products. The lab is co-owned by Abattis and Emerald Health Therapeutics Ltd.

Please follow the link to read the full article: http://www.cannabisfn.com/abattis-enters-cannabinoid-infused-beverages-market-big-way/

For more information, visit the company’s website at www.abattis.com.

About CFN Media

CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.

Learn how to become a CFN Media client company, brand or entrepreneur: http://www.cannabisfn.com/featuredcompany

Download the CFN Media iOS mobile app to access the world of cannabis from the palm of your hand: https://itunes.apple.com/us/app/cannabisfn/id988009247?ls=1&mt=8

Or visit our homepage and enter your mobile number under the Apple App Store logo to receive a download link text on your iPhone: http://www.cannabisfn.com

Disclaimer

CannabisFN.com is not an independent financial investment advisor or broker-dealer. You should always consult with your own independent legal, tax, and/or investment professionals before making any investment decisions. The information provided on http://www.cannabisfn.com (the ‘Site’) is either original financial news or paid advertisements drafted by our in-house team or provided by an affiliate. CannabisFN.com, a financial news media and marketing firm enters into media buys or service agreements with the companies that are the subject of the articles posted on the Site or other editorials for advertising such companies.  We are not an independent news media provider. We make no warranty or representation about the information including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable. As such, your use of the information is at your own risk. Nor do we undertake any obligation to update the items posted. CannabisFN.com received compensation for producing and presenting high quality and sophisticated content on CannabisFN.com along with financial and corporate news.  

The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/


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