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Abacus Enterprises Selects Cake Marketing Software for Real-Time Lead Validation and DeliveryCompany to Utilize Real-Time Data Validation and Streamlined Click to Conversion Process Across Multiple Verticals (February 24, 2012)
NEWPORT BEACH, CA -- (Marketwire) -- 02/24/12 -- Cake Marketing, the SaaS division of Accelerize New Media, Inc. (OTCBB: ACLZ), announced its partnership with Abacus Enterprises, a leading performance-based network. The agreement enables Abacus Enterprises to optimize their traffic and maximize their return on investment by both generating and distributing leads in a wide range of verticals. From insurance leads to education leads and a variety of other verticals that Cake supports, Abacus Enterprises is utilizing Cake Marketing to provide them the tools to seamlessly integrate their tracking and lead distribution efforts into a single platform. Working with both large-scale brands and advertisers, Abacus Enterprises demonstrates the versatility and scalability of the Cake Marketing platform to accommodate any business model.
According to eMarketer, by 2015 advertisers will spend $132.1 billion annually for online advertising, as advertisers are shifting their investment in online advertising across multiple channels to drive greater lead generation, customer acquisition and revenue. "Lead distribution is not a new phenomena to the performance-based marketing space, however there has never been a software platform available to online marketers that streamlines the process from tracking a click all the way to selling the lead so efficiently. Real-time data validation, 3rd-party validation, and real-time lead delivery sets the lead distribution engine at the forefront of the industry," said Jeff McCollum, President of Cake Marketing.
Cake Marketing software powers the lead distribution efforts of multiple affiliate networks, advertisers and brands ultimately enhancing the value of their business and producing increased return on investments by monetizing data on the back end of the traffic generated. "Not only has the Cake Marketing platform efficiently restructured the way we distribute our leads, it has eliminated the need for redundant efforts, whereas before we were working with a much more labor intensive process. Building posting docs and buyer contracts is very easy to do in just a few steps. We finally found a technology partner who has essentially laid the foundation for us to grow our business," concluded Laura Belzer, Founder and CEO of Abacus Enterprises.
Cake Marketing's vertical agnostic, patent-pending, Software-as-a-Service lead management and affiliate platform has been designed for use by Internet lead-generation firms, online publishers, advertising agencies and corporations worldwide.
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About Cake Marketing
Cake Marketing is a highly scalable SaaS (Software-as-a-Service) platform providing a comprehensive and complete online tracking solution for advertisers -- from acquisition through conversion. Easy-to-use wizards and real-time reporting guide users through every step of managing and optimizing campaigns. Seamless integration with other services through a developed API eliminates bottlenecks while increasing ROI for advertisers. For more information and demo visit www.cakemarketing.com or call 949-548-CAKE.
About Abacus Enterprises
Abacus Affiliates is a division of Coremirth, Inc. dba Abacus Enterprises and a well-recognized performance-based marketing network providing solutions to advertisers and traffic monetization to publishing partners. With high payouts and a reputable brand our attention to maintaining the integrity of our core values creates enduring relationships with our customers. Specializing in lead generation we can create customized solutions for any industry. For more information visit www.abacusaffiliates.net.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that our software allows clients to enhance the value of their business and produce increased returns, or describe the growth potential for our services or in online advertising revenue, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media's reports filed from time to time with the Securities and Exchange Commission.
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