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AXI To Distribute High End Audio ProductsNew company to show WK Audio?s ID Controller for Nuendo at NAMM (July 19, 2004)
A new pro audio distribution company, Audio Exchange International (AXI), has been formed by Dave Malekpour of Professional Audio Design (PAD) fame to distribute high-end U.S. and European-based audio products. AXI, in conjunction with Steinberg USA and the Nashville Nuendo Users Group, will debut WK Audios ID Controller for the Nuendo system at SAE during the Summer NAMM Convention as part of the company launch.
?AXI was formed specifically to bring pro audio products to an exclusive group of dealers so that they can gain access to many top shelf systems not currently available to them, says Chris Walsh, director of sales and marketing for AXI. ?We believe this approach will build strong commitments to our product lines and, in turn, build strong sales because each dealer has a vested interest in maintaining the exclusive nature of the agreement and is focused on the base of selling these technological products.
Coinciding with the companys launch, AXI will introduce the new ID Controller by WK Audio, the most advanced software controller today. Precision engineered and hand-built in Germany, ID has been designed with absolute attention to detail, to give you not only full control but also absolute transparency in your project. Developed in tandem with Nuendo, ID ensures unprecedented levels of integration with Steinbergs Media Production software. Versatile and advanced, the ID concept is suitable for any audio work, including post-production, music tracking and sound design.
About Audio Exchange International
Audio Exchange International (AXI) is an international distribution company based in Rockland, MA. Each of the brands carried by AXI are chosen based on their market appeal, unique features, price/performance and ability to integrate into larger systems. Currently AXI handles distribution for WK Audio (ID Controller), Audient (Microphone Preamps and Monitoring Controllers), Aurora Audio (Microphone Preamps and Line Mixers), Desk Doctor (Interfaces and SSL Upgrades and Services), Advanced Tech Services Group (Wiring, Custom Electronics and On-site Services) and PAD (Certified Pre-owned SSL Consoles).
Related Keywords:AXI, Audio, WK Audio, ID Controller, Nuendo, NAMM, Audio Exchange International, Dave Malekpour, Professional Audio Design, AXI, PAD, Steinberg, SAE, Chris Walsh,