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AUDI S RS6 GLOBAL SPOT IS A FEAT OF HUMAN ENGINEERING

(May 07, 2008)
DMN Newswire--2008-5-7 -- Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering.

To View: http://cutandrun.wiredrive.com/l/e/?presentation=502b7a1a0a8578de255579449c2
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Cut to a rhythmic track that includes actual Audi RS6 sounds recorded at a racetrack, "Gymnasts," features a cadre of gymnasts twisting, twirling and moving with precision. It is homage to the RS6 s powerful engineering that demands "performance from every part."



"It was an honor to cut for Paul Hunter and an exciting project for many reasons, "says editor McGraw. "It required a combination of cutting to music and accurate comping of multiple layers to get exact timings. It's a great example of how all of the production and post elements come together with powerful effect. "
Evocative but vastly different is the BBC TV License spot, shot in motion control and edited by McGraw on set. The powerful spot was directed by Andy McLeod of Rattling Stick, with whom the editor has collaborated frequently, and presents a circuit board as urban landscape that can track those who defraud the TV license system.

To View:
http://cutandrun.wiredrive.com/l/p/?presentation=12dd6b32aceaa815322de9d2d801b068

Spot title: Gymnasts
Length: :60
Airdate: May, 2008

Agency: BBH London
Creative Director: Nick Kidney
Account Director: David Webster
CW: Toby Allen
Art Director: James Hilson
Producer: Olly Chapman
Assistant Producer: Matthew Towell

Production Company: Prettybird
Director: Paul Hunter
EP: Kerstin Emhoff
DP: Alex Barber

Editorial Company: Cut + Run
Editor: Andy McGraw


Page: 1


Related Keywords:cut+run, andy McGraw

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