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ATTO Boosts Post Production Efficiency With 4-Gigabit Fibre

Technology powers latest advances in HDTV, audio, video, graphics & animation (April 15, 2005)

ATTO Technology, Inc., a global leader of storage connectivity and infrastructure solutions for data-intensive computing environments, is powering 4-Gigabit Fibre Channel (4-Gb) solutions to meet the critical needs of post-production facilities. With ATTO 4-Gb Fibre Channel storage adapters and bridges, content creation markets are experiencing more efficient workflow, complete data protection, and a higher-quality result for clients, while enjoying an easily implemented and cost-effective system.

As the media industry rapidly migrates to all-digital processes and becomes more data-driven, the need for increased bandwidth providing higher throughput has become critical. Companies can achieve greater productivity and more timely delivery of higher-quality projects utilizing 4-Gb Fibre Channel technology to manage multiple projects with effective dataflow.

Two New York City-based shops, Frame:Runner and PostWorks, recently integrated 4-Gb Fibre Channel into their storage networks by working with ATTO partner Facilis Technology. Both shops chose the Celerity FC-42XS and FC-41XS storage adapters to boost production while ensuring backward compatibility with existing storage infrastructure.


PostWorks, a full-service high-definition post-production facility specializing in HD conforming and mastering, has upgraded to 4-Gb Fibre Channel to help them master 10-bit high definition.

?The 4-gig Celerity has really given us the opportunity to change the way we work for the better, increase our timeline efficiency, and give our clients higher quality products while keeping a protected, shared file system, said Matthew Schneider, director of technology at Post Works.

Frame:Runner is a nearly 20 year-old post facility that specializes in promotion, show conforming and color correction work. A recent surge in high definition jobs propelled the shop to upgrade to 4-Gb Fibre Channel.

?We saw four-gig as a way of grouping our technology for the future and making sure that were always at the cutting edge of what we do, said Evan Anthony, senior editor/colorist at Frame:Runner. ?As a result of these technologies, our workflow has tremendously improved.

New products such as the quad channel Celerity FC-44ES storage adapter take advantage of the latest in host interconnect technology with PCI Express, a serial, high-speed connection that supports aggregate throughput up to 3.2 GB/second (x8 PCIe). Since PCI Express host adapters move data more efficiently than other host adapters, the FC-44ES provides a valuable advantage in data intensive environments such as HDTV. The FC-44ES also features the exclusive Advanced Data Streaming (ADS) technology for controlled acceleration of data transfers. ADS technology enables users to achieve the ultimate in I/O performance for workgroup applications.

?We're excited to be offering this advanced technology to our customers who want to future-proof their facility and make use of the fastest fibre protocol for HD and high bandwidth video capture and playback, said James McKenna, vice president of sales and marketing at Facilis.


About ATTO Technology, Inc
ATTO Technology, Inc., is a global leader of storage connectivity and infrastructure solutions for data-intensive computing environments. ATTOs vision is to provide a wide range of end-to-end solutions to help customers better store, manage and deliver their data. With a focus toward markets that require higher performance, ATTO manufactures products in the categories of storage adapters, interface bridging appliances, managed hubs, Enterprise-class ATA-based RAID arrays, and management software. ATTO solutions are based on providing a high level of connectivity to all storage interfaces including SCSI, SATA, Internet SCSI (iSCSI), Gigabit Ethernet, NDMP, SAS and Fibre Channel. ATTO distributes its products worldwide directly to Original Equipment Manufacturers (OEMs), systems integrators, VARs and authorized distributors.


Contact ATTO Technology, Inc. world headquarters, at: 155 CrossPoint Parkway, Amherst, New York 14068; Phone: (716) 691-1999; Fax: (716) 691-9353; Website: www.attotech.com.

 


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Related Keywords:ATTO, 4-Gigabit Fibre, ATTO Technology, storage, Frame:Runner, PostWorks, storage networks, Facilis Technology, Celerity FC-42XS, FC-41XS, Matthew Schneider, Evan Anthony, PCI Express, ADS, James McKenna,

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