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ATTIK New York Adds New Creative and Account Directors

Tim Scott as creative director and Mark Anderson as account director (January 04, 2006)

Global creative agency ATTIK today announced two key new hires for its New York operation:  Tim Scott joins the agency as creative director, and Mark Anderson comes aboard as account director.  Both appointments are effective immediately, and the announcement was made by William Travis, ATTIKs U.S. president and a partner in the firm.

Tim Scott most recently served as a freelance creative director and art director, concepting and directing challenging assignments for both R. J. Reynolds and Nestle.  His ten years of experience in CD/AD roles also includes recent stints with Connecticut-based TracyLocke where he led a staff of nine in developing and executing advertising, promotions (including movie tie-ins), packaging and collateral for major brands including Pepsi, Pepsi Light, 7-Up, Mirinda and Gatorade and with New York's Y&R/BrandBuzz, where he oversaw extensive work on the Sony, Plymouth Gin, Danzka Vodka and Sam Adams accounts while also leading numerous new business pitches and development on the agency's identity and positioning.  Prior to landing in New York in 2003, his previous work for innovative agencies (including his own successful shop, Miami-based Agency Que) led him from Miami to Sarasota to Montana to St. Louis.  After attending Virginias Liberty University as a Communications major, Tim also studied at the Miami Ad School before joining Courtney & Watson Advertising to help drive the startup's billings to $12.5 million in only 16 months.  

?Tim has followed us for a long time, he understands the world we live in, and he also has a lot of ideas for how to do things differently, commented Travis, who recently completed a climb of Antarcticas highest mountain.  ?He has worked in both advertising and design, and he's built several great teams for other companies.  Tim is very personable, and that's a golden rule for us; if you can bond with somebody, you're freedom to explore creative opportunities is going to be a lot better.  His vibe fits in perfectly with the New York studio.  Finally, I was also challenged by some of his past work.  This is effectively the third studio I've launched.  I've worked with some of the best creatives in the world, and the bar is higher every year.  I can truly say that Tim's talents elevate our capabilities to the highest level.

?I have an insatiable passion for great work, Scott admits.  ?This is not a ?job for me?  it's how I think, it's how I live, it's the way I express who I am.  For 20 years now, ATTIK has combined a passion for incredible work and executed it.  The biggest thing missing in so much of the industry today is that fiery, unquenchable passion for what we do.  ATTIK is not just another marketing option; it is a defining voice in the morass of mediocre work. It's not the ?easy button its the challenge button.  The challenge to think smarter, execute better, find no B.S., unique solutions that achieve smart goals.  That's why I'm here.  Life is too short for mediocrity.

Mark Anderson joins the studio as account director from TBWAChiatDay New York, where he served as the group account director on the Nextel account and oversaw the development of the integrated brand changeover plan for the company's NASCAR sponsorship the largest sports sponsorship in history in support of the Nextel/Sprint merger.  He was previously Merkley and Partners' account director on the Pfizer account, leading the comprehensive brand repositioning and managing all marketing agencies and vendors for Lipitor.  Prior to that, he spent three years at MasterCard as senior director of brand building, where he was instrumental in building the first fully integrated marketing effort against the youth target under the "Priceless" campaign.  Due to its success in achieving brand objectives, that youth platform remains in place today.  Mark also formerly served in account director/supervisor roles for Messner Vetere Berger McNamee Schmetterer as well as Bozell Worldwide, and as an account executive and media planner for Foote, Cone & Belding in New York.  He is a graduate of New York's Ithaca College.

?Mark's experience speaks for itself, and as a pillar of strength for our office who is also central to the strategy of how we're expanding and growing our key accounts, he is taking the lead role on our AOL AIM account, Travis said.  ?He will work directly with the lead clients, manage our team and provide cohesive overall account direction.

?I was looking for the agency that is best demonstrating how to effectively speak to the youth market, Anderson explained.  ?ATTIKs youth-related work initially attracted me, but I soon learned that their expertise spans far beyond that one group.  Keeping up with Will's incredibly dynamic approach to gaining the attention of world-class clients, and being a main link to this companys incredible offerings are both challenges that make me very glad to be here.

ATTIK is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIKs strategic planning, design, advertising, production, client service and youth research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients brands.  For inquiries in the eastern U.S., please call William Travis at 212-334-6401.  In the western U.S., please contact Rachel Newell at 415-989-6401, and in Europe, please call Duncan Slater at +44 (0) 113 2021535.

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