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ATC Loudspeakers Do Withstand The Test Of TimeOffers driver upgrades and amplifier overhauls that extend the working life of their products (December 22, 2005)
With continual new developments and built-in obsolescence consigning any number of professional audio products to the storage closet, or even the scrap heap, it's reassuring to discover that at least one company offers its customers an upgrade path that extends over 25 years of manufacturing. ATC (Acoustic Transducer Company) Loudspeakers, distributed in the U.S. by Las Vegas Pro Audio, offer driver upgrades and amplifier overhauls that extend the working life of their products, in production since 1980, allowing customers to maximize their investment in the essential tools of their trade.
Hollywood film score and music mixer and recordist Frank Wolf first heard about the ATC upgrades from Las Vegas Pro Audio president Brad Lunde, and, having changed out the subwoofers in his twelve-year-old ATC SCM100 reference monitors for the company's new Super Linear drivers, could not be happier with the results. "They're dramatically improved," says Wolf.
It's an easy do-it-yourself job, he reports. "I pulled them apart myself, replaced the ports, and put the new speakers in." ATC also offered to service the amplifier modules, he adds. "They suggested that if I wanted to pull the amp packs out and ship them they would check them and tweak them and make sure they were up to snuff, which I did. They turned them around fast and didn't keep me off the air for long at all. That's about as good customer service as you could ever hope to get."
With his LCR setup of SCM100 monitors sporting new woofers and fresh components in his amplifier modules, Wolf was able to get back to work as one of the top music mixers in Hollywood. "What I've done since the upgrade is recorded and mixed the new Pixar movie, "Cars," which is coming out next summer. I mixed the album for "The Producers," the new film of the Broadway production inspired by the original Mel Brooks film. And I'm just now working on a Spike Lee movie with composer Terrence Blanchard."
The hotly anticipated new Pixar Animation Studios feature, "Cars," "looks like it's going to be great," says Wolf. "I've done four other movies with Pixar. I did "Toy Story" and "Toy Story 2," "A Bug's Life" and "Monsters, Inc." with them and Randy Newman, so this was my fifth one with Pixar. They're a great group of guys to work with."
Pixar's animated features have garnered multiple nominations and awards worldwide, and have won many Oscars. Wolf's busy career also includes such movies as "Meet the Fockers," "Seabiscuit," "Tarzan" and "Mulan."
These same ATCs were used for scoring "The Producers." This task was arduous, Wolf reports. "I spent four months this year working on 'The Producers.' There are 25 songs plus an underscore, so it was a lot of work. We cut the tracks at the scoring room that Right Track built in New York, and mixed it at Sony."
ATC reference monitors are a longstanding and firm favorite with many music mixers. Wolf is happy to report that he was able to find a pair in New York. "Sony has an interesting pair of ATCs that they had custom made for [former Sony Music label boss] Tommy Mottola some years ago. They're pretty amazing."
ATC's drivers are manufactured in-house to exacting tolerances and are legendary for their many design innovations, such as the innovative SL magnet system and the company's renowned Soft Dome midrange driver, which achieves exceptionally broad and even dispersion to produce a flat response anywhere in the room. Situated in Aston Down in rural Gloucestershire, England, ATC was established in London in 1974 by acoustics engineer and musician Bill Woodman.
LasVegasProAudio.com, a division of TransAudio Group, is the exclusive U.S. source for A Designs electronics, ADT Audio Mastering, ATC studio monitors, Brauner microphones, Daking electronics, Enhanced Audio mic mounts, Pauly "Superscreen" pop-filters, SoundField surround-sound microphones and software and Weiss Engineering mastering gear. The goal of LasVegasProAudio.com is to provide a personal long-term relationship with top engineers delivering insightful and accurate advice, unique equipment and long term support.
Related Keywords:ATC, Loudspeakers, Las Vegas Pro Audio, Frank Wolf, subwoofers, reference monitors, SCM100, Super Linear, TransAudio Group,