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ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010

IBC 2010 (stand 7.K01, hall 7) - With stereo 3D features and TV productions rapidly on the rise around the globe, ASSIMILATE(tm) is featuring 3D post-production workflows in its newly advanced SCRATCH(r) v5.2 Digital Finishing Solution at IBC 2010 (www,, September 10 - 14.  This latest version of SCRATCH also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery.  A primary focus will be SCRATCH v5.2 data workflows and finishing for 3D productions and the latest digital cinema formats that include RED's native R3D files and ARRI's ARRIRAW.

SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
Jeff Edson, CEO at ASSIMILATE: "The explosive growth of digital cinema worldwide now includes a sharp rise in 3D productions. Filmmakers and post artists are looking to create streamlined 3D pipelines that include the powerful tools needed for handling complex imagery, while working within tight budgets.  We're meeting that need with SCRATCH v5.2. At ASSIMILATE, we're committed to staying at the forefront of digital cinema technologies, so that all users have access to the latest techniques for creating high-impact imagery."

SCRATCH v5.2 Basics

ASSIMILATE's SCRATCH(r) v5.2 Digital Process Solution(tm) is the latest version of this streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production.  A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to numerous formats, and an up-tick in profits. Whether an imaging project is film, 2K/4.5K, HD/SD, 3D, RED R3D, ARRIRAW, SCRATCH enables your workflow of choice. SCRATCH v5.2 includes a robust core feature-set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering.

Price and Availability
Contact ASSIMILATE or a local reseller for a demo and pricing for SCRATCH. Learn more at. 

ASSIMILATE(tm) is transforming post production of visually complex imagery projects with its SCRATCH(r) v5.2 Digital Process Solution, the essential mix for a real-time, resolution-independent data pipeline. Along with data management, the SCRATCH software features a rich set of DI and post tools for working in any combination of HD, SD, film (2K, 4.5K), RED R3D, ARRIRAW, and stereoscopic 3D. ASSIMILATE is committed to empowering the broad spectrum of creative and post professionals with state-of-the-art, easy-to-use, data-centric solutions that deliver optimal price/performance.  To learn more about SCRATCH and to access user case studies, see 



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Related Keywords:IBC 2010, arri arriraw, red r3d. assimilate,3d, digital intermediates,DI, golden trailer,animation,color correction

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