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Q: What is the ASSIMILATE Store?

ASSIMILATE (, the leading provider of powerful post-production tools for digital workflows, today announced the ASSIMILATE Store (, an online marketplace where artists can discover, trial and purchase the popular new SCRATCH Lab(tm) workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire SCRATCH(r) product line.

ASSIMILATE has partnered with leading technology vendors to create this unique portal. Now artists in digital cinema and broadcast can experience the convenience of instantly purchasing and downloading SCRATCH Lab online, while extending the capabilities of their full SCRATCH and SCRATCH Lab systems across many areas of professional content creation - including DI color grading, 3D stereo, VFX, on-location and post-production workflows, subtitling and image-restoration.

Opening on October 25, 2011 the ASSIMILATE Store is divided into four categories: ASSIMILATE software; third-party software; third-party hardware accessories; and ASSIMILATE logo merchandise.

Customers can trial or purchase SCRATCH Lab, the industry's most-often used workflow tool in production and VFX dailies pipelines, plus a wide range of software and hardware accessory products developed by the growing community of third-party partners supporting the SCRATCH platform. At launch these include products from 3ality Technica(tm), GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. Several third-party products are exclusive to the ASSIMILATE Store. ASSIMILATE-branded merchandise such as T-shirts and stickers are also available.



SCRATCH Lab and SCRATCH Six, ASSIMILATE's data-centric DI system for the playback, conform, editing, color grading, compositing and finishing of RED camera and high-end digital workflows, will continue to be sold via the company's network of resellers worldwide. Customers who need pre or post-sales support, or turnkey systems are encouraged to visit to find their nearest reseller.

"The ASSIMILATE Store is a full-on trading post for the extensive array of products that make up the SCRATCH and SCRATCH Lab ecosystem," said Steve Bannerman, VP of marketing, ASSIMILATE. "It's a unique marketplace where artists can discover, trial and purchase optimized software and hardware products that enhance the creativity of their SCRATCH and SCRATCH Lab experience, while offering additional convenience and productivity benefits. We're thrilled by the range of products available at launch; from SCRATCH Lab itself, to visual effects plug-ins and control surfaces; even ASSIMILATE T-shirts and stickers. Our new Store is the perfect complement to our worldwide network of resellers."

Highlights of the ASSIMILATE Store include:

ASSIMILATE - SCRATCH Lab: available immediately on Windows/Mac OSX as a download or for purchase. A new free trial version will be available in November 2011. Aggressively priced at $4,995 USD, SCRATCH Lab is the most comprehensive end-to-end digital system for the review, QC, color grading, conform and deliverables of dailies created during production, or during the VFX process. SCRATCH Lab's flexible design and intuitive and customizable UI enable it to be easily deployed across a broad range of tasks on 2D and 3D stereo projects up to 5K resolution and beyond.

3ality Technica(tm) - 3Play(tm) Pro S: exclusive to the ASSIMILATE Store, the 3Play Pro S is a professional stereoscopic monitoring system for post facilities, enabling playback/review of full resolution HD stereo material on a range of monitors - all from a single device. It can be used as a preview system for facilities with 3D projection theaters, or as the primary stereo-playback solution when used with SCRATCH.

4K Co. Ltd - UnicodeText Asian Language Subtitle plug-in: exclusive to the ASSIMILATE Store, 4K's UnicodeText plug-in seamlessly provides Chinese, Japanese, English and Korean language subtitles to any media in SCRATCH or SCRATCH Lab.

Calibrated Software - Calibrated{Q} components:

Calibrated{Q} components allow SCRATCH and SCRATCH Lab to import XDCAM EX .MP4 files and DVCProHD, XDCAM HD/EX and HDV .MOV files.

GenArts - Sapphire & Monsters GT plug-ins: GenArts, global leader in specialized VFX, has reduced the price of its Sapphire plug-ins for SCRATCH and SCRATCH Lab from $2,499 to $1,699 USD. The Sapphire portfolio of effects includes organic glows, edge rays, lightning, film effects and much more. Monsters GT provides over 50 VFX plug-ins, including physics-based particles, fluids, fire, smoke and other natural phenomena, time-based feedback effects, and other artistic effects.

HS-Art - PixelBuster & DustBuster+ plug-ins: exclusive to the ASSIMILATE Store, PixelBuster is a brand new, an easy-to-use solution to quickly fix any kind of single image defects, such as dust spots, scratches and bad splices. Based on the award-winning DustBuster+, PixelBuster includes a more interactive toolset with automatic filters for image restoration and is priced at only $999 USD. The full DustBuster+ restoration product is available for only $8,000 USD at the Store, offering dramatic savings over the company's Euro pricing.

RE:Vision Effects - Twixtor, DE:Noise & ReelSmart MotionBlur plug-ins: RE:Vision Effects received an Academy Award for Technical Achievement in 2006 for its family of affordable, user-friendly software plug-ins. It provides SCRATCH and SCRATCH Lab users with indispensable plug-in sets, including the acclaimed Twixtor shot re-timer, DE:Noise for image-noise reduction, and ReelSmart Motion Blur for the addition of more-natural motion blur.

Tangent - CP200, Wave & Element Control Panels: Tangent's range of control surfaces have become the panels-of-choice for many software-based color grading systems. SCRATCH and Lab both support the CP200, Wave as well as the upcoming Element panels, which give colorists a wide range of controls to perfect the grading of long and short-form film productions.


Q: What is the ASSIMILATE Store?

A: The ASSIMILATE Store is an online marketplace to discover, trial and purchase SCRATCH Lab(tm), as well as third-party software and selected hardware accessories that support ASSIMILATE's entire SCRATCH product line.

The ASSIMILATE Store is divided into four categories: ASSIMILATE Software; Third-Party Software; selected Third-party Hardware accessories; and ASSIMILATE Logo Merchandise. You can purchase SCRATCH Lab, ASSIMILATE's dailies workflow tool for production and VFX dailies pipelines, plus a wide range of software and hardware products developed by a growing community of third-party partners supporting the SCRATCH platform. At launch these include products from 3ality Digital, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent Devices. ASSIMILATE-branded merchandise, such as T-shirts and stickers will also be available.

At the heart of the store is SCRATCH Lab. Now, you can purchase Lab by simply typing in your credit card number and downloading it instantly. A license key will be sent to you automatically. No more sending log files and waiting for your license. You get SCRATCH Lab when and where you need it. In addition, you will now have the convenience of discovering and purchasing a range of third party products designed to extend the capabilities of SCRATCH and SCRATCH Lab - all in one place.

Q: Why is ASSIMILATE launching an online Store?

A: Since launching SCRATCH(r) Six and SCRATCH Lab(tm) at NAB, we've seen tremendous success in expanding our business into entirely new markets, while significantly growing our existing ones. But, the nature of our business has changed. Our customers, live in more places and buy in new ways. Our products offer higher value than ever before, but at dramatically lower price points - while some of our competitors are offering their products for free. So, we're responding to these changes in the market with creative new ways to drive more value to you as flexibly and efficiently as possible.

Q: How will the ASSIMILATE Store benefit customers?

A: Ultimate convenience. The Store allows us to better align with how, where and when you want to buy. While we have worked hard to build the industry's best reseller channel, they primarily cover only our mainstream geographies. The fact is, technology has empowered us all to live and work anywhere in the world. To better serve today's working styles, we're delivering a truly global online marketplace to augment our reseller channel. So, if you're on-location in a far away place, or if you're reviewing VFX at 4:00 in the morning, or you just choose to freelance from an exotic locale, you now have a single place to go to buy SCRATCH Lab, anytime. Simply log in, type in your credit card number and download the software - securely, reliably and, best of all, instantly.

And if you're already working with a reseller, we have a way for you to benefit from the convenience of the ASSIMILATE Store, while still maintaining the long-term relationship you've built with your local partner. We'll be providing each of our resellers with a unique coupon code which they can, in turn, provide to you. Simply type in that code when you buy, and your reseller will automatically become aware of the order, and will even get credit for it. Since we will only be selling SCRATCH Lab on the Store, your reseller is still the partner you will turn to for SCRATCH Six, as well as the local expertise, advanced support offerings, hardware and turnkey systems that only they can deliver. The ASSIMILATE Store simply adds another convenient option for those times when you need it. 

A: The power of the SCRATCH ecosystem. We've worked hard to design the SCRATCH Platform(tm) to be the most open and extensible DI and dailies engine in the industry. This strategy is evidenced by the fantastic array of products that have emerged that deliver incredibly unique and valuable solutions by extending the core capabilities of SCRATCH and Lab. From VFX plug-ins and even more media formats, to restoration software and control surfaces, the ASSIMILATE Store is now the single place you can go to discover the products that integrate with SCRATCH and Lab to maximize your creativity and productivity. Most third party products offer free trial versions accessible right from the Store. Many products are also available to purchase and download instantly.

A: Everyone loves the T-shirts! You're constantly telling us that you'd love to be able to buy the ASSIMILATE T-shirts and stickers that you see in our Facebook posts and at trade shows. Well, now you can. We've started by offering a unique series of shirts that are only available on the Store. They feature the iconic ASSIMILATE logo, while allowing you to select from a list of the cities that host many of the world's best film festivals.

Q: Will ASSIMILATE offer all of its products on the Store?

A: We will only be offering SCRATCH Lab on the Store. For SCRATCH Six, and for turnkey systems, please see your local ASSIMILATE Reseller. A complete list of our glaobal resellers can be found at

Q: Will ASSIMILATE be offering discounts and payment terms for SCRATCH Lab purchases from the Store?

A: No. All purchases of ASSIMILATE software will be at list price, and will only be processed via a valid credit card.

Q: Why are some of the third-party products on the Store instantly downloadable, while others are not?

A: Purchases of third-party products are subject to the terms and conditions of each vendor. If you prefer to see different terms for a particular product, please contact us, or the vendor directly. Visit

Q: Some products require me to e-mail ASSIMILATE to purchase and are not available instantly via a credit card? Why?

A: The products that fall into this category are usually physical products that require us to charge tax and shipping. Since our customers live in so many different places, it is more convenient for you to order these products from a human so we can more accurately calculate these charges.


ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company's SCRATCH products, running on Windows and Mac OS(r) X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE's SCRATCH(r) data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab(tm) delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE, a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN markets its products worldwide via a global reseller network. To learn more please visit

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Related Keywords:Assimilate, Scratch Lab, Online Store, Genarts, RE:Vision Effects, 4K Co., HS-Art, Calibrated Software, Tangent

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