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ASSIMILATE Features Stereo 3D Workflow in SCRATCH v5.1 at Broadcast Asia 2010SCRATCH Gives Asian Markets State-of-the-Art Digital Tools for 3D Stereo Post 2.0
Broadcast Asia 2010 (stand 7G5-05, Hall 7) - With stereo 3D features and TV productions rapidly on the rise in Asia and around the globe, ASSIMILATE(tm) is featuring 3D post-production workflows in its SCRATCH(r) v5.1 Digital Finishing Solution at Broadcast Asia 2010 (www.broadcast-asia.com), June 15 - 18.
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity. SCRATCH v5.1 offers the most advanced, cost-effective, real-time digital workflows for 3D, RED Digital Cinema MX and beyond, RED MX-3D, ARRIRAW, HD/SD, Film, DPX, AVID MXF, or any mix of formats.
Additionally, ASSIMILATE(tm) and Telairity(tm) have exclusively partnered to offer the first remote network for 3D post production, which enables the immediate exchange of 3D files for real-time or off-line reviews among the clients, talent teams, and post artists - anywhere in the world. The transit of massive 3D files via this remote network results in unprecedented time and budget savings. Additionally, post teams can expand their client base, and clients can hire post talent without distance being a factor.
|ASSIMILATE's SCRATCH CONstruct - left eye / right eye for 3D; image courtesy of Sysmic Films (Paris, France)|
Jeff Edson, CEO, ASSIMILATE: "The Asian Markets are showing explosive growth for digital cinema, and particularly 3D. With SCRATCH supporting the broad mix of formats that includes 3D, RED MX, ARRIRAW, HD/SD and many more, all creative professionals worldwide now have the powerful digital tools in a real-time, highly efficient workflow to break new cinematic ground."
Edson adds, "The ASSIMILATE team is working with several industry partners, such as Telairity and 3ality, to bring innovative and useful tools to the entertainment communities that can simplify their workflows, increase their productivity, and enable more time for experimentation in the creative process."
3D Obsession: SCRATCH v5.1 continues ASSIMILATE's mantra for real-time, streamlined workflows with 3D-specific features for enhanced convergence, scaling, and versioning. Post artists are able to work in real-time 3D at all times with direct output to any stereoscopic display system. Additionally, ASSIMILATE exclusively offers the 3ality 3Play Pro S for post facilities seeking a flexible, professional quality stereo monitoring system. 3Play Pro S enables playback and review of full-resolution HD stereoscopic material on a variety of consumer 3D monitors, as well as non-3D monitors using a variety of Anaglyph formats.
3D in RED MX: The RED Digital Cameras have taken the entertainment world by storm. Combined with SCRATCH, it's an ideal solution for creating budget-minded 3D productions within a simplified digital workflow. SCRATCH v5.1 leads the industry with first support for RED cameras, such as support for multiple RED Rocket cards in a single SCRATCH system; first dual RED Rocket support for native MX R3D; and first non-RED application to support the new RED MX sensor and revised color math, with native real-time playback and adjustment of all on-camera color parameters. The result is a high-quality digital master for multiple delivery formats.
Enhanced Color Grading, Finishing, and Compositing: SCRATCH v5.1 has enriched its color grading, finishing and compositing tools so that creative pros are able to enhance and sharpen details with masks, create titles, add layered effects, and more easily enhance the look, hues, and subtleties of their imagery.
AVID MXF Support: SCRATCH v5.1 supports the read and write of every DNxHD format, which provides full compatibility with AVID media for projects originating on Media Composer, Symphony, or DS.
What SCRATCH Users Are Saying about 3D and RED Workflows
Leandro Marini, Co-founder and DI Producer at Local Hero Post: "SCRATCH v5.1 is the real-time DI platform for post. The added RED 4K tools, 3D capability, and enhanced compositing and finishing tools give me and our team the ability to work at the highest creative levels within a fluid, streamlined workflow. It's almost a magical experience - we have all the needed DI tools at our fingertips to bring out the best in imagery, no matter the format or size of the project."
Stereographer Alfredo Gonzalez expressed his satisfaction about the combined RED and SCRATCH digital cinema tools: "There's no doubt that the combined solution of using our 3D rig, a Steadicam, two RED ONE 4K cameras and ASSIMILATE's SCRATCH made stereoscopic shooting of 'Running with Bulls" (2011) far easier and smoother than other methodologies. We were able to work in a very fast and efficient way, substantially reducing the time usually required for shooting and working in 3D."
Trivision Studio (Jakarta), Founder and Visual Effects Director, Rivai Chen: "Our work covers a broad mix of projects, from commercials and music videos to full feature films, so we wanted a DI system that could support multiple formats, including the native RED 4K files. SCRATCH is the ideal fit for our studio -- a turn-key DI system, with superior color grading, and a streamlined data workflow."
StarEast Digital (South Korea), Digital Artist, Kevin Kang: "The SCRATCH-RED workflow easily handles the native REDCODE data in a real-time, efficient workflow. The VFX shots are easily imported into SCRATCH and dropped into the film's timeline. The overall time savings and ease of use of this workflow, as well as the high quality results and cost efficiencies, are going to change the way films are made in Korea. This workflow is truly revolutionary - a hard-to-believe story that ends up exceeding your expectations."
SCRATCH v5.1 Basics
ASSIMILATE's SCRATCH(r) v5.1 Digital Process Solution(tm) is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production. A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to any format, and an up-tick in profits. Whether an imaging project is film (2K/4K), HD/SD, 3D, RED MX, RED MX-3D, or ARRIRAW, SCRATCH v5.1 enables your workflow of choice. SCRATCH includes a robust core feature-set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering to any format.
See SCRATCH at Partner Stands on the Show Floor
Also See SCRATCH at ASSIMILATE's partner booth -- Benchmark Broadcast Systems Ltd - Stand 7E4-01: 3D camera through SCRATCH 3D post-production workflow
Price and Availability
For more information about pricing and configurations for SCRATCH, contact ASSIMILATE, Beijing, China. Tel: 86-10-65928875; firstname.lastname@example.org; or, Technology Joint Corporation, Osaka, Japan. Tel: +816-6308-1521; email@example.com
ASSIMILATE(tm) is transforming post production of visually complex imagery projects with its SCRATCH(r) Digital Finishing Solution, the essential mix for a real-time, resolution-dependent data workflow. SCRATCH v5.1 moves creative artists into Post 2.0, the next-generation of digital post production tools to achieve the highest level of quality in digital cinema imagery. Along with data management, SCRATCH features a rich set of DI and post tools for working in any combination of HD/SD, film (2K, 4K), 3D, RED MX, RED MX3D, and ARRIRAW. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, easy-to-use, data-centric solutions that deliver optimal price/performance. To learn more about SCRATCH, see www.assimilateinc.com
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