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ASSIMILATE Expands Sales and Support at London Office

Real-Time SCRATCH v5.2 Boosts 3D and DI Workflows

Five years after opening its UK/European headquarters in London, ASSIMILATE(tm), developer of the SCRATCH(r) Digital Finishing Solution, is expanding its sales and service operations to better serve its rapidly growing customer base of digital cinema professionals -- filmmakers, studios, post facilities, broadcasters, creative teams, and agencies - throughout the UK and Europe. ASSIMILATE has relocated to new offices in the Soho area of London to accommodate an increase in technical support staff, as well as an advanced SCRATCH v5.2 finishing suite that offers real-time digital workflows for 3D, RED MX and beyond, RED MX-3D, ARRIRAW, HD/SD, Film, DPX, AVID MXF, or any mix of formats. 
ASSIMILATE's Soho technical team includes a colorist, trainer, DI specialist, and 3D consultant Martin Parsons of Image Eyes, With more than 20 years of working in high-end post-production for film and TV in London, Parsons' expertise is developing efficient and streamlined digital workflows from on-set through to post production and on to the big screen, with a specific focus on 3D capture and post. "Working with the ASSIMILATE team on the SCRATCH 3D features and real-time workflows has been an exciting opportunity," says Parsons. "They're at the bleeding edge of 3D digital post, giving their worldwide user base a huge creative advantage."

To complement ASSIMILATE's direct sales and support office in Soho, ASSIMILATE has appointed MediaPros,, as their reseller partner for ASSIMILATE's RED MX solutions. This includes RED Rocket and ASSIMILATE's ROCKET FUEL bundle, which includes the tools for real-time ingest, conform, delivery and output of RED ONE(tm) MX digital camera material.

"The expansion of our London office underscores our commitment to customers throughout the UK and Europe to provide responsive and optimal service and support," states Jeff Edson, CEO at ASSIMILATE. "Always with an eye to outstanding creativity, the UK and Europe are high-growth markets for digital cinema, and particularly 3D productions. SCRATCH provides the powerful digital tools these creative professionals need to break new cinematic ground, and to do so cost effectively within a streamlined, real-time workflow."

Strong 3D Focus
ASSIMILATE is working with several industry partners, such as Telairity and 3ality, to bring innovative and useful tools to the entertainment communities that can simplify their workflows, increase their productivity, and enable more time for experimentation in the creative process.

With SCRATCH v5.2 ASSIMILATE continues its mantra for real-time, streamlined workflows with 3D-specific features for enhanced convergence, scaling, and versioning. Post artists are able to work in real-time 3D at all times with direct output to any stereoscopic display system.  Additionally, ASSIMILATE exclusively offers the 3ality 3Play Pros-S for post facilities seeking a flexible, professional quality stereo monitoring system. 3Play Pro-S enables playback and review of full-resolution HD stereoscopic material on a variety of consumer 3D monitors, as well as non-3D monitors using a variety of Anaglyph formats.

Another 3D innovation, ASSIMILATE(tm) and Telairity(tm) have exclusively partnered to offer the first 3D Remote Network for 3D post production, which enables the immediate exchange of 3D files over the internet for real-time or off-line reviews among the filmmakers, post houses, and other talent teams - anywhere in the world. The transit of massive 3D files via this remote network results in unprecedented time and budget savings. Additionally, post facilities can expand their client base, and clients can hire post houses without distance being a factor.

SCRATCH(r) v5.2 Digital Process Solution
ASSIMILATE's SCRATCH(r) v5.2 Digital Finishing Solution(tm) is the latest version of Post 2.0 generation digital post-production tools that enables users to achieve the highest levels of quality in digital cinema imagery.  SCRATCH v5.2 adds advanced finishing and compositing, and 3D-specific features, such as convergence, scaling, and versioning to its real-time data workflow. Whether an imaging project is 3D, RED MX, RED MX-3D, ARRI ALEXA, HD/SD, DPX, AVID MXF, film, or any mix of formats, SCRATCH enables your workflow of choice. SCRATCH v5.2 includes a robust core feature-set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering.
SCRATCH is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production.  A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to numerous formats, and an up-tick in profits.

UK/European Headquarters Information
The ASSIMILATE UK/European Headquarters provides sales and technical support for SCRATCH customers throughout the UK and Europe.
Third Floor, 179 Wardour Street
London W1F 8WY
Tel: +44 207 534 3426
Fax: +44 207 855 3671

ASSIMILATE(tm) is transforming post production of visually complex imagery projects with its SCRATCH(r) Digital Finishing Solution, the essential mix for a real-time, resolution-dependent data workflow. SCRATCH v5.2 moves creative artists into Post 2.0, the next-generation of digital post production tools to achieve the highest level of quality in digital cinema imagery. Along with data management, SCRATCH features a rich set of DI and post tools for working in any combination of 3D, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, HD/SD, film, DPX, AVID MXF, or any mix of formats.  ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, easy-to-use, data-centric solutions that deliver optimal price/performance. To learn more about SCRATCH, see 

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Related Keywords:assimilate,scratch,london,digital intermediates,di,color correction,digital cinema

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  • ASSIMILATE Expands Sales and Support at London Office by DMN Editorial at Sep. 10, 2010 7:51 pm gmt (Rec'd 3)

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