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ASSIMILATE Expands Sales Reach in Latin America

Rapid Rise of Digital Cinema in Region Boosts SCRATCH Sales (November 09, 2010)

ASSIMILATE, the leading provider of real-time post-production tools for digital workflows, announced today the expansion of its global sales organization for its SCRATCH(r) product line with the addition of five resellers in this region who have expertise in post-production processes. ASSIMILATE, with headquarters in Santa Clara, CA, has sales, support, and technology teams located around the world, including offices in Buenos Aires, Argentina and Sao Paulo, Brazil.
SCRATCH resellers in Latin America now include:

More than 70 SCRATCH digital intermediate systems are currently in use throughout Latin America by numerous post-production companies, such as Chilefilms, Filmosonido, Cinecolor Argentina, Che Revolution Post, HD Argentina, Cinecolor Colombia, EFe-x, Estudios Mega, Cinema, Labocine, O2 Filmes, New Art Digital, HD Mates, and Villa del Cine to name a few. SCRATCH is also the post-production system of choice at highly esteemed cinema schools, such as Universidad del Cine en Argentina, CCC and Escuela de Cine de Guadalajara in Mexico.



 "ASSIMILATE's channel expansion is perfectly timed for the Latin American market, which is bursting with digital cinema projects for movies, TV episodes, music videos, and special events,"said Jesus Lozano, president of Videoelec in Bogota, Colombia. "But, like all entertainment markets around the globe, cost for post-production tools is a key issue. SCRATCH has shown dramatic growth because it is the first high-performance tool designed to meet both the technical and price/performance challenges of digital and 3D stereo workflows. The power, stability, and broad feature set of SCRATCH make it the optimal solution to facilitate our customers' transition to digital cinema."

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