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ASSIMILATE Announces Steve Bannerman as Vice President Marketing

(December 07, 2010)

 ASSIMILATE, a leading provider of powerful post-production tools for digital workflows, announced today the appointment of Steve Bannerman to vice president of marketing. Known for highly innovative go-to-market strategies for such companies as Apple, GenArts, and Tarantella, Bannerman brings nearly 30 years of world-class sales, marketing, and executive-management experience to ASSIMILATE.

Bannerman's career highlights include the founding of Caststream, a successful streaming media company, which was acquired by Tarantella, and subsequently by Sun Microsystems, and the launch of Apple's QuickTime TV Network, the world's first content delivery network optimized for video. At GenArts, a leading visual-effects software company, Bannerman was responsible for the company's entire range of sales and marketing operations. Prior to joining ASSIMILATE, Bannerman successfully launched new businesses and over 30 new products into a range of markets that include media & entertainment, consumer, enterprise and telecom. 


"ASSIMILATE is a pioneer of the digital cinema revolution and is at the forefront of developing digital technologies for the post of high-quality blockbuster feature films, indies, episodic TV shows, and commercials", said Jeff Edson, CEO of ASSIMILATE. "The broader markets created by digital and file-based workflows created by RED, ARRI and others are creating tremendous opportunities for ASSIMILATE to continue on its rapid path of market and sales growth. Steve is the right person at the right time for us. His marketing and sales savvy, strategic planning and execution skills, as well as his high energy, will help take us to the next level."

"The ASSIMILATE team has earned an excellent reputation for superior products and outstanding customer support around the world," says Bannerman. "It's very exciting to take on a strategic role at ASSIMILATE at this time, and in this market. I'm looking forward to becoming a member of such a highly dedicated team as we push the envelope of innovation to enable a broader spectrum of filmmakers and post artists with the revolutionary benefits of digital cinema."

ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH(r) data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. Along with data management, SCRATCH features a robust set of DI and post tools for working in any combination of native RED 4K, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, as well as 3D, HD/SD, film, DPX, AVID MXF, or any mix of formats. To learn more about SCRATCH, see 

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Related Keywords:Steve Bannerman, Vice President Marketing, ASSIMILATE , Scratch, digital intermediates, DI, color correction


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