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ASSIMILATE Announces Miguel Ferros as Director of Product Management

(December 09, 2010)

ASSIMILATE, a leading provider of powerful post-production tools for digital workflows, announced today the appointment of Miguel Ferros to director of product management. Ferros has been at the forefront of high-end workflows for broadcast and entertainment for over 20 years and has held product management and marketing roles at Avid, Codex Digital, and 5D Solutions.

One of the first editors to switch to NLEs in the UK, Ferros gained experience as a compositor before moving into technology development. Ferros pioneered Digital Intermediate (DI) workflows in stints at Avid as European Market Manager for Post, and Codex Digital, prior to returning full-time to production as a Director of Digital Film and Post, a company specializing in data-centric workflows.

"SCRATCH has become the industry's premiere post-production tool suite for RED and other digital pipelines", said Steve Bannerman, vice president of marketing at ASSIMILATE. "Miguel's blend of talents as both an artist and a product manager for file-based workflow tools will greatly benefit ASSIMILATE as we continue to push the boundaries of innovation, driving SCRATCH to an even broader spectrum of users".

 "The ASSIMILATE team has built an outstanding reputation for working directly with customers to develop new products and features," says Ferros. "I look forward to working with the ASSIMILATE development team to deliver products that maximize value for our customers, while empowering their inspiration and creativity. I'm very excited about playing a key role in ASSIMILATE's product strategy at a time when the company is experiencing significant growth." 

ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH(r) data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. Along with data management, SCRATCH features a robust set of DI and post tools for working in any combination of native RED 4K, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, as well as 3D, HD/SD, film, DPX, AVID MXF, or any mix of formats. To learn more about SCRATCH, see 

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Related Keywords:ASSIMILATE , Scratch, digital intermediates, DI, color correction, Miguel Ferros

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