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ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K CameraNew SCRATCH systems deliver unbeatable price-performance for RED workflows (April 11, 2011)
ASSIMILATE (www.ASSIMILATEinc.com), the leading provider of powerful post-production tools for digital workflows, has further underscored its long-term leadership in supporting set-to-post workflows for RED Digital Cinema camera systems with the announcement of full SCRATCH(r) and SCRATCH Lab(tm) DI tools and workflows that support the new RED Epic 5K camera and HDRx format from RED.
The announcement continues ASSIMILATE's long-running history of spearheading support for RED cameras and formats, handling all current features of the RED Epic camera, and working seamlessly and in real-time on native R3D 5K files.
Pirates Of The Caribbean: On Stranger Tides is the first-known production to have deployed SCRATCH to handle RED Epic 5K footage. Multiple SCRATCH systems performed flawlessly in a 3D stereo workflow for this feature that was developed and managed by Company 3 in Los Angeles.
Ted Schilowitz of RED, commented, "SCRATCH was the first DI tool to support native RED workflows from the original RED ONE, and it's been right there with us through every innovation since. Now everyone, who wants to invest in our new Epic camera system, will have immediate availability to a solid and streamlined set-to-post workflow in the form of SCRATCH on both Windows 7 and the Mac."
Jeff Edson, CEO of ASSIMILATE, said, "ASSIMILATE has been in lock-step with RED for many years, and we're proud to continue this tradition with the RED Epic 5K camera. Our close collaboration with RED and leading post-production vendors, means we continue to lead the market in proven, highly affordable workflows that meet the needs of filmmakers, DPs, editorial VFX, colorists, and broadcast facilities, now and into the future."
Earlier this year, ASSIMILATE reported record SCRATCH sales into post house working on RED features, commercials, broadcast and music video projects in 2010.
ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company's products, running on Windows and Mac OS(r) X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs and artists with state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE's SCRATCH(r) data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab(tm) delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more please visit www.assimilateinc.com.
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