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ASSIA Achieves a Broadband Industry Milestone, Exceeding 50 Million DSLs Under Management

ASSIA Now Commands Management of More Than 90 Percent of DSLs in the United States and Continues to Grow Worldwide as Its Platform-Agnostic Solutions Help Service Providers Keep Up With Broadband Demand (February 14, 2012)

REDWOOD CITY, CA -- (Marketwire) -- 02/14/12 -- ASSIA, Inc., the leading provider of high-performance software tools for dynamic spectrum management (DSM) of digital subscriber line (DSL) networks, today announced that it has surpassed 50 million DSLs under management globally. This achievement comes as more and more DSL service providers recognize the value of ASSIA's unique solution and marks the first time a DSL solutions provider has reached such critical mass. With the increase, ASSIA today manages more than 90 percent of the DSLs in the U.S., according to research firm Point Topic.

ASSIA DSL Expresse remains the only DSL management system globally acknowledged for digital subscriber line access multiplexer (DSLAM) "vendor neutrality," enabling service providers to manage their heterogeneous DSL equipment effectively. This, together with the comprehensive management capabilities of ASSIA DSL Expresse, has led major service providers around the world to entrust DSL management to ASSIA.

ASSIA DSL Expresse enables service providers to maximize delivered bandwidth, improve quality of service, reduce operating expenses, and improve customer service, while leveraging existing networks for delivery of a new generation of multimedia content, including high-bandwidth IPTV and video services.

Innovation and Original Research Fuel Growth


"ASSIA is taking over the DSL world," said Peter White of London-based Rethink Research. "The company's growth comes by way of its innovation and original research, in addition to its technology. ASSIA CEO John Cioffi, who pioneered the original DSL market, has more recently pioneered DSL management techniques to remove crosstalk from copper lines, making possible the next generation of 100Mbps DSL."

"It's no secret that consumer demand for higher bandwidths and exceptional quality is surging," said Dr. John Cioffi, CEO of ASSIA. "DSL serves well over three times the number of cable systems subscribers and over twenty times that of fiber-to-the-home. DSL service providers are moving aggressively to increase their market share, and they are turning to ASSIA for effective tools that help existing networks support new, high-margin, high-bandwidth offerings and give them a bigger piece of the broadband pie."

DSL is a $120 billion global service revenue market, and it accounts for 70 percent of the world's broadband access, noted Forbes in a November 7, 2011, story, "ASSIA Creates Billions in Value for DSL Providers." As a result of its outstanding product, the company was honored with the Broadband Infovision 2011 award, presented by the Broadband World Forum. In addition, The Economist presented Dr. John Cioffi its Computing and Telecommunications award in 2010, citing Dr. Cioffi as "a prolific innovator... [who] continues to improve the speed of Internet links."

For more information, contact ASSIA at +1-650-654-3400 or http://www.assia-inc.com/about-assia/contact-assia/.

About ASSIA, Inc.
ASSIA, Inc. is the leading provider of high-performance software tools for dynamic spectrum management of DSL networks. ASSIA's products enable DSL service providers to realize dramatic speed and reach improvements, lowering operating and capital expenses, generating incremental revenue, and opening new business opportunities in the broadband-enabled home. ASSIA has more than 58 million lines under contract worldwide with top-tier service providers and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit www.assia-inc.com.

ASSIA DSL Expresse is a registered trademark of ASSIA, Inc. All other trade names in this document are acknowledged to be the property of their respective owners.

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Contact:
April Rudish
Trainer Communications
(925) 271-8212
ASSIA@trainercomm.com


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