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ASCB Selects Aptara for Full-Service Journal Content Production

  (November 30, 2011)

Falls Church, VA (PRWEB) November 30, 2011

Aptara, a pioneer in digital publishing solutions, announced today that it has been selected by ASCB, the American Society for Cell Biology, to provide full-service journal content production for both of its titles, totaling 5,800 pages annually. Aptaras end-to-end services will include pre-press and editorial production and a custom portal for article reprint sales and collection of author charges.

Aptara will manage every aspect of ASCBs journal production, beginning with the receipt of raw, peer-reviewed content, to coordinating copyediting, proofreading, typesetting, page layout, and the final deliverableXML, PDFs, and imageswhich Aptara will post at the journals host site. An ASCB private-labeled, ecommerce web portal, developed by Aptara, will handle reprint orders and page charge collection services. ASCB journals are online only but are augmented with an end-of-the-year printing of compilations of selected articles, which Aptara will coordinate.

Our end-to-end service model provides the greatest operational and business benefits, said Dev Ganesan, President and CEO of Aptara, from reduced error rates, rework and cycle times, to overall cost savings and getting content into members hands sooner. And employing full-service production for print and online delivery, as ASCB is doing, extends the benefits even further.

We are confident that Aptara will continue to provide high-quality copyediting, typesetting, and ecommerce services at a significant cost savings, said W. Mark Leader, ASCB Publications Director, and appreciate their flexible, creative approach to meeting our production and fee-collection needs.

About Aptara
Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for content publishers. With comprehensive solutions across all content sources and delivery media, including the Apple iPhone and iPad, Amazon Kindle, Barnes & Noble NOOK, and Sony Reader devices, Aptaras expertise includes content technology solutions, custom content development, editorial & design services, eBook production, content conversion, and application development. Founded in 1988, Aptara is a U.S.-based company with more than 5,000 professionals worldwide serving leaders in the Trade & Consumer, Professional, Corporate, and Education publishing markets. For more information, visit

About ASCB
The ASCB is a nonprofit membership organization of biologists studying the cell, the fundamental unit of life. Since its founding in 1960, the ASCB has grown to approximately 10,000 members in the United States and more than 65 countries around the world.


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