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ART Details AR350 Ray Traced Rendering Chip at Graphics Hardware 2001

(August 06, 2001)
Advanced Rendering Technology (ART) will discuss its latest 3D graphics processor, the AR350 chip, at Graphics Hardware 2001. Dr. Daniel Hall, co-founder and strategic advisor at ART, will present the architecture of the AR350 chip that is used in ART's latest RenderDrive RD5000 rendering appliances.

The AR350 is the world's only ray traced rendering graphics processor. Uniquely, it uses physically based ray traced rendering to produce photorealistic images of stunning quality. The chip features two processor cores, each with a dedicated ray geometry co-processor and a fully flexible vector parallel programmable-shading co-processor.

Graphics Hardware 2001 will take place at the Wilshire Grand Hotel & Centre (formerly Omni Los Angeles), on 12th and 13th August during Siggraph 2001 in Los Angeles, CA.

Dr. Hall's presentation "The AR350: Today's Ray Trace Rendering Processor" takes place on Sunday 12th August.

Graphics Hardware is an international forum for exchanging experience and knowledge related to computer graphics hardware. The workshop offers a unique perspective on graphics hardware by combining discussions and constructive critique of innovative concepts as well as product-level designs. The workshop is an inclusive forum for the entire graphics hardware community and brings together researchers, engineers, and architects. More information can be found at

ART's RenderDrive comprises software and hardware based on the company's proprietary ray traced rendering processors, which automatically perform the geometry and shading operations of the ray tracing algorithm. The system's unique toolset includes a host of powerful features that allow users to easily integrate convincing effects such as accurate real-world lighting, physically-based materials, motion blur, and depth of field. By providing a unified, platform-independent rendering environment that harnesses the power and features of major host applications like Maya and 3ds max, RenderDrive ensures that architectural and industrial designers, broadcasters, and post-production and special effects animators can seamlessly realize their projects with a number of modelling and animation packages-all with an unparalleled level of realism.

For more information about ART, visit

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