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APTN Adds World Wildlife Federation ArchivesMore than 1,500 hours of WWF footage will become available (July 08, 2004)
The World Wildlife Federation (WWF), the global conservation organization, has agreed to make Associated Press Television News (APTN) the commercial representative for its unique video archive.
With WWF at the forefront of news and coverage about the environment, more than 1,500 hours of WWF footage will become available through the APTN Library. Additional material will be added as it's produced by WWF.
The footage comes from WWF's in-house television unit, which provides images to accompany WWF campaigns and stories. It includes field rushes and edited items.
Tanya Petersen, Head of Television for WWF said, "WWF is active in more than 100 countries around the globe with access to some of the most remote places and peoples on earth. Through our new relationship with the APTN Library we are delighted that this unique footage will become accessible to a much wider audience."
The content is extremely varied, ranging from hard-news issues such as illegal trade to spectacular images from around the world. It includes:
· Wildlife - animals around the world in their natural environments
· Habitats - oceans, forests, mountains and deserts
· Humanity - peoples of the world, local communities, major cities, industry, and man-made landscapes
· Environmental Issues - sustainable development, protected areas, endangered species and climate change.
APTN Library is the video archive of Associated Press Television News, and one of the world's leading sources of archive footage. Other partners represented by APTN Library include the ABC News, ABC Australia and Vatican TV.
Christopher O'Hearn, Head of Content Development for APTN welcomed the relationship with WWF. "As a news organization we are very aware of the interest in these issues, and I believe it will be an excellent fit to our content and for our customers. But I'm also excited by the spectacular images in the WWF archive, something that is harder to find in a news-based collection."
The WWF material is searchable on APTN Library's database at www.aptnlibrary.com and has also been compiled into geographical clipreels.
About APTN Library
APTN Library is the video archive of Associated Press Television News, itself part of the Associated Press. APTN is the world's leading news agency serving over 500 broadcasters, major portals and websites with video.
WWF is one of the world's largest conservation organizations, working to build a future in which humans live in harmony with nature.
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