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AMAX Named as Finalist in 2012 American Business Awards(SM)

10th Annual Stevie(R) Awards Selects Julia Shih as Finalist for Marketing Executive of the Year (May 30, 2012)

FREMONT, CA -- (Marketwire) -- 05/30/12 -- AMAX, a leading innovator of High Performance Computing (HPC), dynamic Enterprise IT, and custom Appliance Manufacturing solutions, would like to congratulate Julia Shih, Director of Strategic Alliance, who was named as a Finalist in the Marketing Executive of the Year category in The 2012 American Business Awards, and will ultimately be announced as a Gold, Silver or Bronze Stevie Award winner.

The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small. For the first time, The American Business Awards will be presented at two awards events: the ABA's traditional banquet on Monday, June 18 in New York, and a new tech awards event on Monday, September 17 in San Francisco.

More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. AMAX's own Julia Shih, Director of Strategic Alliance, has been nominated in the Marketing Executive of the Year category for her role in driving various successful marketing initiatives that increased brand exposure and generated impressive ROI gains.

Julia strives to think outside of the box. Starting her career in the film industry, she brings a refreshing, dynamic and creative perspective to the tech industry as AMAX's Director of Strategic Alliance, building symbiotic relationships with leading technology partners to bring cutting-edge solutions to market. As AMAX's core business has traditionally been OEM Server Manufacturing, Julia was tasked with being the key handler of a brand which has always been hidden behind the global brand of its customers, some of the best-recognized names in the industry.


Her objective was challenging -- develop and market the new AMAX-branded product lines of servers, storage and big data solutions to industries that have mostly never heard of AMAX, despite being one of the best-kept secrets as an award-winning x86 hardware manufacturer with 30 years in the industry, and stand out amongst household Tier 1 competitors such as Dell, HP and IBM. The key was to create memorable marketing initiatives that still served a focused purpose -- develop AMAX's name through viral campaigns that would create brand recognition, core-competency/product recognition and ultimately brand appreciation.

The most incredible thing is that Julia does more with very little marketing budget than what companies do with millions, as her marketing philosophy is based on common sense. "You don't need to spend millions if you truly understand your brand, your audience, and how to connect the two in a compelling story," Shih remarked when asked about her core approach to marketing strategy.

Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 14 - 25.

Additional details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba. For more about AMAX and its OEM, datacenter, storage and cluster products, visit www.amax.com.

About AMAX
Founded in 1979, AMAX is a leading innovator of High Performance Computing (HPC) server, storage and cluster solutions, Enterprise IT and Appliance Manufacturing solutions. The company applies a unique combination of hardware and software engineering expertise with an open standards-based approach to dramatically increase performance and ROI for the most demanding applications. Global organizations, including some of the world's best-known brands, use AMAX offerings to solve complex computing challenges, meet product development demands, reduce energy consumption, and stay competitive. AMAX is proud to be ISO 9001 Certified and China Compulsory Certified. The company headquarters is in Fremont, CA with offices in Richardson, TX, and Suzhou and Shanghai, China. For more information on products and services, visit http://www.amax.com.

About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

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