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AJA Adds Resources and Expands Channel Coverage in Europe

Announces appointment of Asia Media Products as new manufacturer?s representative for Europe (September 07, 2005)

AJA Video, a leading manufacturer of professional video interface and conversion solutions, today announced that it was expanding support of its European channel coverage, by contracting Asia Media Products (AMP) to be AJA's European Manufacturer's Representative. AMP will directly support AJAs channel partners and promote all AJA product lines throughout Europe. The agreement took effect August 1, 2005.

?As we continue to expand worldwide, its important for us to invest in the people responsible most for our growth, our reseller channel. We have appointed AMP to support our channel partners because of their unique expertise in supporting VARs internationally. said Nick Rashby, Director of Sales and Marketing, AJA Video. ?AMP has been invaluable in helping us address the ongoing needs of the international marketplace. Based upon AMPs representation of AJA in Asia over the last year, we have the greatest confidence that they will provide that same excellent representation of AJA in Europe.

?AMP is very excited about expanding its international agreement with AJA into Europe, said Robert Stacey, CEO and co-Founder, AMP. ?AMP delivered over 500% year on year growth in its first year of representing AJA through dedicated focus with AJA's channel partners. We intend to apply this same focus to our European efforts, including the opening a UK based office in October. This will allow us to closely and proactively support channel partners in their sales efforts with AJA and to act as a resource in helping them grow their business overall.

About Asia Media Products
AMP is a sales and marketing company dedicated to creating and growing sales and marketing channels for post-production and broadcast manufacturers seeking to establish their brand and/or grow and succeed internationally.

For more information about AMP, please visit

About AJA Video Systems, Inc.
Since 1993, AJA Video has been a leading manufacturer of video interface and conversion solutions, bringing high-quality, cost-effective digital video products to the professional broadcast and post-production markets. AJA offers Io (the ?ultimate capture box), KONA and XENA PCI capture cards, miniature stand-alone converters, and a complete line of rack mount interface and conversion cards and frames. With headquarters located in Grass Valley, California, AJA Video designs and manufactures all of its products in the USA, with an extensive sales channel of dealers and systems integrators around the world.

For further information, please see our website at


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