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AFM Hits Record Attendance

Exhibitors, buyers and overall attendance pace well ahead of 2004 By Gregg Schwenk

The 26th American Film Market (AFM), which opened on November 2, has achieved substantial gains in exhibitors, buyers and overall attendance, it was announced today by Jonathan Wolf, Executive Vice President, IFTA and Managing Director of the AFM.

Overall attendance has reached an all-time high of 8,014, a 13% increase over last year's 7,064. This number is reflective of attendees across all categories, including exhibitors, buyers, buyers with exhibiting companies, industry badges, press and guests.

The final tally of buyers is 1,583, with buyers coming from 62 countries.  This includes 1,491 buyers that registered directly, compared to 1,459 in November 2004, and an additional 93 buyers who were registered with AFM exhibiting companies. This is the first time that the AFM has tracked buyers registered with exhibiting companies. (Attached is a complete analysis of the 1,491 buyers that registered directly.)

A number of countries showed significant increases in buyers, including Belgium (up 29%), Brazil (up 24%), France (up 11%), Hong Kong (up 27%), Italy (up 10%) and Korea (up 22%). This market also experienced increases from Latin/South America (up 20%) and Middle Eastern countries (up 17%).

On the exhibitor front, a record 419 companies from 33 countries had a total number of 3,822 attendees, an increase of 6% over last year, which includes their executives, producers, talent and guests. 

Industry attendees totaled 1,526, a 34% increase over last year's 1,139.

As previously announced, a record 534 films in 35 languages, including 382 market premieres are screening at the AFM, up from 459 films in 2004.  45 films represented at the AFM are also Official Selections at AFI FEST 2005 presented by Audi.

About the AFM
The American Film Market (AFM) is the world's largest motion picture trade event. The AFM is a global marketplace where more than $500 million in motion picture and television production and distribution deals are closed annually. Each year, over 7,000 industry professionals converge in Santa Monica for eight days of deal making, screenings, seminars, networking and hospitality. Participants come from more than 70 countries, and include leaders in motion picture and television production and distribution, directors, agents, writers, lawyers, bankers, festival directors, film commissioners and trade groups.  For more information of the AFM, please visit

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world's producers and distributors of independent motion pictures and television programs.

In 2004, the AFM moved to November and established a strategic alliance with AFI FEST, creating the only festival-market combination in North America.   This alliance has successfully resulted in a unique combination of commerce and culture.  The AFI FEST runs November 3-13, 2005.  For more information on AFI FEST, please visit http://www.afi.com.


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Gregg Schwenk is a writer, educator, and entrepreneur. He reports on a number of various subjects including: film, art, technology and politics. Mr. Schwenk is an adjunct professor at CSUF's Center for Entertainment and Tourism located in Orange County, California. He is also a consultant and advisor to several entertainment and technology firms. In 2005, Mr. Schwenk was appointed by the US Secretary of Commerce, to the District Export Council. He has a BA from the University of California, Berkeley and completed the Advanced Management Program at USC.
Related Keywords:AFM, Film Market, Production


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