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AES Names Martin Porter Business Development Consultant

Plans to launch major attendee & exhibit marketing initiative for New York show (May 18, 2005)

The Audio Engineering Society has named Martin Porter Associates Business Development Consultant in charge of attendee marketing and exhibit sales for the 119th AES Convention & Pro Audio Expo in New York, October 7-10, 2005.

"As the world's largest, dedicated Pro Audio convention, we are planning an aggressive marketing and sales initiative this year to make our New York event the biggest and most effective for our attendees, exhibitors and our Society," says Roger Furness, AES Executive Director.

Having attracted over 15,000 attendees to last year's Convention in San Francisco, the AES is already the nation's most significant and prestigious gathering of Pro Audio end-users. With almost 300 exhibitors already signed up, this years convention, themed Where Audio Comes Alive, is expected to be one of the largest in AES History.

Technology developments in home recording, music technologies, sound reinforcement/systems and broadcast audio, have made the potential attendee base for this year's show larger than ever before. As such, the AES Program Committee is developing an entirely new and relevant line-up of conferences, workshops and tours that will attract large numbers of new, end-users and dealers to the show this year.

For the first time, dedicated on-the-floor pavilions for sound reinforcement, music technologies, DJ, house-of-worship, and car audio are being planned. And, as part of the show's marketing efforts, Martin Porter Associates will be reaching out to a range of new media and trade organizations to attract even greater numbers of customers and conference attendees.

Celebrating its 25th anniversary in the business of building market-leading media properties, Martin Porter recently announced the re-launch of his company -- Martin Porter Associates. Porter's original firm, MP&A Editorial, was acquired by CMP parent United Business Media in 1999, where he subsequently served as Senior Vice President/Publishing Director of the Entertainment Technology Group, the industry's largest portfolio of magazines, web sites and events in the audio, video, systems and music markets. An editor and publisher of PRO SOUND NEWS, EQ the SURROUND CONFERENCE & MUSIC AWARDS and THE AES DAILY, Porter has participated in the launch and development of nearly 40 media properties throughout his career.

"As the nation's pre-eminent audio show, the AES is where excellence in sound is the exclusive focus and concern. This Convention already attracts the most influential audience from around the world," Porter explains. "Today the AES is ready to ride the wave of new technology developments and audio applications. I'm excited, that one of my new company's first initiatives, is the opportunity to help build this brand and provide the Pro Audio market with an international event that truly addresses its specific needs."

To participate in building the 119th AES Convention & Pro Audio Expo in New York in October contact Martin Porter at: Tel: 516-767-6720; Email: [email protected]

About AES
Formed in 1948 by a group of concerned audio engineers, the Audio Engineering Society counts over 12,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The AES serves as the pivotal force in the exchange and dissemination of technical information for the industry.

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