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98.7 The Peak Puts Phoenix in Control With Listener Driven Radio (LDR)

(November 04, 2011)

PHOENIX, AZ -- (Marketwire) -- 11/04/11 -- The desert radio waves are being controlled by Phoenix listeners with 98.7 The Peak's U PICK IT night show, powered by LISTENER DRIVEN RADIO's LDR.Takeovertechnology. Every single song between 8PM and midnight is voted on and chosen by listeners at 987THEPEAK.COM. It's a social music experience, where listeners can vote and share votes over Facebook, Twitter, and over 300 other social bookmarking sites using LDR.

"98.7 The Peak is excited to turn things over to our listeners, because they obviously have great taste! The interaction has been strong and we look forward to even more growth on air and online," said JULES RILEY, Program Director for 98.7 THE PEAK. "We want our listeners to have a license to create an interactive experience with our brand. Why should we have all the fun picking the music?"

"Bonneville's Peak is one of the nation's most successful Adult Hits radio stations, and their team is one of the best in the business," said DANIEL ANSTANDIG, President/CEO at LISTENER DRIVEN RADIO. "The listener driven revolution continues with another great radio station joining the crowdcasting family."

About Bonneville International - Bonneville International owns and operates 9 radio stations in the Los Angeles, Seattle, Phoenix, and Salt Lake City Markets. Bonneville takes pride in creating innovative ways to use New Media by integrating multiple Web applications, interactive technologies and delivery platforms both for our audiences and in answer to our clients' opportunities and needs for new Web programs and sponsorships.

About Listener Driven Radio - Listener Driven Radio is a global leader in interactive audio software for radio stations. Its LDR.1 and LDR.Takeover platforms are on the air at over 115 radio stations, networks, and broadcast groups in the USA, Canada, and Europe, reaching over 30 million listeners monthly. LDR software empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. The LDR platforms offer ratings and revenue growth opportunities, turning broadcasts into crowdcasts and offering valuable digital marketing opportunities. More information is available on LDR at

Jules Riley
Program Director
KPKX-FM | 98.7 The Peak
(602) 274-6200

Daniel Anstandig
Listener Driven Radio
(877) 221-7979

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