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7ate9 inks online distribution pact for original series with BBE and AT&TLeader in high definition entertainment content creates online series On The Brink for December launch (December 18, 2008)
DMN Newswire--2008-12-18--The short-form original series "On The Brink", debuting December 16th, follows Seattle electro-rock duo 'Head Like A Kite' on a whirlwind 7-day challenge-filled west coast tour and documents the day-to-day challenges of the "make it or break it" lifestyle of a band on the brink of success. They lay it all on the line as they truly show us what it's like living On The Brink.
AT&T has signed on as flagship sponsor of the inaugural six-episode run. As title sponsor, AT&T's products and technology will be featured throughout the series as band members use them to chronicle and facilitate their journey. The branded content music series was directed by David Glasgal and executive produced by Artur Spigel, both of Hollywood based 7ate9 Entertainment, and John DeSantis of BBE.
The series is slated for exclusive online distribution through industry leader BBE, The Digital Video Authority, and will be syndicated exclusively across the BBE network of more than 2,000 websites.
The "On The Brink" series reinforces BBE's continuing commitment to the creation of additional online original content and heralds new opportunities for advertisers to incorporate their brands directly into premium on-line programming.
About 7ate9 Entertainment
7ate9 Entertainment is a boutique creative agency and production think tank that has conceived and produced long and short-form branded content for studios, networks and the web since 1997. For more information, visit www.7ate9.com.
BBE (Broadband Enterprises Inc.) is the digital video authority, with a network of more than 2,200 publisher websites and relationships with more than 150 premium brand advertisers. The video network is BBE's core business on which three additional businesses have been established. First, BBE syndicates content across the network with partners such as Comcast, MSNBC, Washington Post-Newsweek Interactive and others. Second, BBE creates originally produced branded programming and this year debuted ten original shows, including: "Inseam," "Real Savvy Families" and "Jen and Barb, Mom Life." Additionallly, BBE's show sponsors include the world's top brands and marketers: Coke, Toyota, Honda, AT&T, McDonald's, HP and P&G. Finally, BBE has two proprietary technology products: Vindico, a Campaign Management System which provides full control over the deployment, assignment, scheduling and optimization of video; and CDE, Contextual Distribution Engine, which affords publishers and content providers the opportunity to create increasing amounts of video inventory. BBE is based in New York City.
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