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75% of Business is Lost Due to Lack of Customer EngagementMarketing expert launches book: Quick Tips to Engage Customers and Elevate Profit (April 10, 2012)
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 04/10/12 -- A new business book being launched seeks to remedy the number one barrier to growth for small businesses: lack of customer engagement. Marketing expert, professional speaker and business trainer, Jen DeTracey, has been helping small businesses grow through customer centered marketing for 20 years and has channeled this expertise to write, Lift Strategies: Quick Tips to Engage Customers and Elevate Profits.
"Marketing campaigns become irrelevant when an organization does not put focused efforts into engaging customers," says Jen DeTracey, author and president of Lift Strategies Inc., "As a result, 75% of business opportunities are lost and companies are leaving money on the table."
According to DeTracey, there are three critical areas in which customer engagement is necessary for small business success: Conversion, Frequency, and Maintenance.
Conversion - Good marketing strategies and strong promotions should increase call volumes and business traffic, but if the front-line staff does not have the ability to convert prospects into customers then efforts are wasted. The ability to connect with the customer is essential in business and this comes down to asking the right questions, developing rapport and providing helpful solutions.
Frequency - Many forms of promotion, including social media, email marketing and advertising, require frequency. Sending out an email blast once or running one ad rarely generates business. Businesses must maintain regular contact with prospects and customers. Frequency is an effective method of building and engaging relationships with those we want to do more business with.
Maintenance - It costs up to 15 times as much to get new customers as it does to keep the ones we've got. Maintenance marketing is a great way to stay connected to the customers you love. This can be done through thank-you cards, social media, lunches, emails, special offers and follow-up phone calls. The number of ways to follow up with our customers is endless. If your company does not have a maintenance marketing plan in place then it is at risk of losing exponential business opportunities.
Quick Tips to Engage Customers and Elevate Profits focuses on how small business can develop their competitive advantage, maintain healthy profits, and attract emerging fans. It includes 89 quick tips for business owners with limited time and energy on how to find the resources to increase and retain customers.
Media is invited to attend one of two book launches. To RSVP email: [email protected]
Virtual Book Launch When: Wednesday, April 18, 2012 Time: 5:00 pm PST / 8:00 pm EST
Where: To participate go to: http://www.ustream.tv/channel/lift-strategies-tv
(i)A short book reading will take place followed by live chat Q&A moderated by Howard Olsen of High Output Training.
In Person Book Launch When: Wednesday, April 25, 2012 Where: Laughing Bean Coffee (2695 East Hastings, on the corner of Slocan) Time: 7 p.m.(i) (i)A short book reading will commence at 7:15 p.m., followed by a brief question-and-answer session.
Jen DeTracey is one of Canada's top marketing experts. She helps small businesses grow through her proven 5-Step Strategic Marketing Process, the LIFFT?? Process. Jen does this through consulting, training programs and keynote speaking at conferences and conventions. To book Jen DeTracey for your next speaking opportunity contact: 1-877-255-2098.
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